(Fairfield, Calif. – September 15, 2014) – HumanX by Harbinger, a specialized line of gear for CrossFit and High Intensity Interval Training (HIIT), is proud to announce its sponsorship of the 3rd annual Lurong Living Paleo Challenge, which kicks off Monday, September 15th 2014.
The Lurong Living Paelo Challenge is an 8-week lifestyle transformation challenge designed to help individuals ramp up their fitness, improve their diet, build community, and raise funds for charity. Through a competition-style format, participants have the chance to win incredible prizes and gear from HumanX by Harbinger and other sponsors, including Lurong Living, Reebok, Life as RX, American Barbell, WOD Talk Magazine, and others.
“The Lurong Living Paleo Challenge epitomizes all of the qualities we believe in – pushing one’s limits, setting goals, building camaraderie, and giving back to the community,” says Chanin Cook, HumanX by Harbinger’s Director of Marketing. “We are thrilled to support this year’s event and rewarding athletes with HumanX by Harbinger’s high-performance gear.”
Throughout the 8-week Challenge, participants will be setting and tracking fitness and nutrition goals using the Challenge’s proprietary online platform. In addition to completing 10 different WODS, participants will gain a more-in-depth understanding of the Paleo diet, take away new recipes, and achieve measurable results. A portion of every athlete registration is donated to charitable organizations including the Travis Manion Foundation,31Heroes Project, Barbells for Boobs and others.
Up to 20,000 individuals are expected to participate in this year’s event, with participants competing both as individuals and for their affiliate teams. Registration for affiliates and individuals is still open and can be found at http://www.lurongliving.com/challenge/register
About HumanX by Harbinger
HumanX by Harbinger is a line of high performance gear from Harbinger -– the fitness company known as the “go to” brand for weightlifting and conditioning tools for over 25 years. HumanX gear meets the demand for functional training products in today’s high intensity, multidiscipline fitness market.
The HumanX by Harbinger line includes Belts, Gloves, GRIPS, Speed Ropes, Kettlebell Arm Guards, Red Line Wrist Wraps, 20# Weight Vest and an AbX. HumanX gear is found in gyms and sporting goods retailers worldwide. For more information, please visit http://humanxgear.com/.