Hyalite Equipment Names Sales Director for Teko Socks

Bozeman, Mont. – Hyalite Outdoor Group announces the addition of Shawn Pritchett as sales director for their Teko Socks division.

Pritchett brings to Teko a long history of sales success in the cycling, outdoor, and footwear industries. Past positions include sales management, business development, and operations management with Pearl Izumi and GE, as well as extensive independent rep experience with Merrell, Chaco, Smartwool, Thorlo, and others. Most recently, he was the sales and business development manager with Boulder-based Zeal Optics.

In his role as sales director, Pritchett will grow Teko sales, expand distribution in new and existing channels, and further strengthen the Teko brand presence and environmental message in the U.S. marketplace. He will be supported in this role by exceptional in-house Teko/Hyalite customer support and accomplished independent territory reps.

“Teko is a brand on the rise, with functionally superior product and an unmatched focus on sustainability for both natural and synthetic fiber products,” commented Pritchett. “I am thrilled to be a part of the team and to play a role in the growth and development of such a progressive brand.”

Teko Socks was founded in 2004 with the goal of creating the best socks on the planet and the best socks for the planet. Teko continues to build its trusted brand name as a leading innovator in the performance merino sock category while continuing to further its strong commitment to sustainable business practices. Teko has pioneered the sustainable performance sock category through the use of sustainable business practices and sourcing, and also by utilizing bluesign® certification, GOTS certified organic merino wool and post-consumer recycled polyesters. Teko is also a winner of the 2005 Backpacker Magazine Editors’ Choice Award, and is the only sock company in the industry to receive such an honor.

About Teko Socks

Teko socks launched in 2004 with a core goal in mind: to create the best socks on the planet that are also the best socks for the planet. With that mission guiding the way, Teko has been a truly innovative leader in the category, creating both performance and sustainable socks. The company has valued a balance between performance and reducing their carbon footprint, and continues to lead the industry not only through its sustainable manufacturing and sourcing, but also by innovating wool as a performance fiber with these incredible wool blends, such as their recycled tekoPOLY fiber is made from 100-percent post-consumer waste, like plastic bottles, which are sourced in the U.S.

Teko socks are knitted in the U.S. using 100-percent wind-power, and the offices are powered by solar. Read more about Teko Socks at http://www.tekosocks.com and Hyalite Outdoor Group at www.hyaliteoutdoorgroup.com