Hydrapak Launches New Website

Hydrapak is proud to announce the launch of its newly redesigned website, Hydrapak.com, illustrating a revamped brand image that reflects the recent accolades bestowed on its 2010 product range. Focusing on its innovative technologies with multimedia tools and interactive social media integration, the site provides improved marketing support for the Hydrapak brand and further strengthens its position as a technology leader in the hydration category.

“The new site brings our brand to life,” comments Matt Patterson, Director of Sales at Hydrapak. “It brings forward our stellar electric personality and gives our friends and fans an insider’s glimpse into the world of Hydrapak that wasn’t showcased before. This redesign of the website makes buying direct easy, and communicating with our customers fast and fun.”

The site accentuates Hydrapak’s innovative spirit and heritage in cycling, running and outdoor sports. New product shots, action images and videos showcase gear and technology found only in the world of Hydrapak. The site’s three main technology pages illustrate exclusive Hydrapak innovations in its pack, reservoir and water bottle lines, including the genius Gel-Bot. Purchasing directly from the site has also been enhanced with current reviews by media and employee insight. All of this comes together revealing the company’s personality and design philosophy making the site more robust and relevant.

Also featured on the site are videos, bios and images of the growing list of professional athletes joining the Hydrapak family. Highlights of the Hydrapak athlete team coverage include the riveting drama and psychology involved in 24-hour cycling from the eyes of champion racer Josh Tostado. A blog and up-to-date events page direct consumers to Hydrapak athlete races, clinics and happenings. Website viewers can also find additional information on Hydrapak manufacturing partners that have joined the innovation movement.

The new web design was created by Cubicle Ninjas, a Chicago design firm with a mantra of “design for the masses.” Having worked with brands such as FedEx/Kinkos, American Express, and IBM, Cubicle Ninjas welcomed the opportunity to ensure Hydrapak.com “exuded a style and character it deserves.” They have produced a website that is both functionally intuitive and emotionally impactful that will better represent the depth of the brand.

Hydrapak is a leading global supplier of active lifestyle hydration equipment. With deep roots in cycling culture, Hydrapak produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak components are also found on top manufacturers specializing in consumer, commercial and military purposes. Brought to life in 1996 and located in Oakland, CA, Hydrapak products can be found in major retailers and sport specialty stores throughout the world. More information can be found at www.hydrapak.com or by calling 510.632.8318.