Hydro Flask and Partners Look to Stop Lukewarm at Summer Outdoor Retailer

Bend, OR (August 4, 2014) – Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—is challenging Summer Outdoor Retailer Show attendees to partake in a show floor scavenger hunt that shuns lukewarm beverages and tepid life experiences. Together with partner brands, KEEN, GoPro, Black Diamond Equipment, Big Agnes, and Prana, participants are tasked with joining Hydro Flask in a mission to save the world from lukewarm.

Hydro Flask products are known for keeping hot liquids piping hot and cold liquids icy cold, helping users avoid the dreaded lukewarm sip that can take a good adventure downhill fast. The company chose to partner with brands that also embody a desire for well-beyond-average and un-status quo experiences. Collectively, Hydro Flask and friends aren’t only inviting participants to enjoy the benefits of its products, but also challenging them to seek out those brands—and brand experiences—that take enjoyment to the next level.

The Details: To enter the Outdoor Retailer scavenger hunt, participants must visit the partnering brands’ booth and post an image to Instagram, coupled with specific tags and hashtags, to show that they have completed the missions successfully. They must then return to the Hydro Flask booth (10037) and prove that they have completed three missions before 3:00 p.m. on Friday, August 8th. Those who do will walk away with their own 32-oz. Hydro Flask (limited quantities available), plus a chance to win prizes from participating brands during Hydro Flask’s happy hour (Friday, August 8th, 4:30 – 6:00 p.m.). Participants who complete all five challenges double their chances of winning, and all must be present during happy hour to win.

About Hydro Flask

 Hydro Flask® began in the summer of 2009 with an epiphany on a Hawaiian beach, and became a reality in beautiful Bend, Oregon, one of the country’s premiere outdoor playgrounds. The company’s mission today is to save the world from lukewarm beverages.

 Hydro Flask is now the award-winning* leader in high-performance, insulated stainless steel flasks and has recently expanded into the food and beverage industry with its food flasks and industry-first and only double wall vacuum insulted 64oz growlers. Using only high-quality 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable flask that keeps hots hot, colds cold, is stylish, 100% recyclable and is backed by a lifetime warranty.

 Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, FivePercentBack.org™, offers a giveback program that allows consumers to allocate a portion of their flask sales to a charity they choose. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit www.FivePercentBack.org.