Hydro Flask Announces Retirement of Global General Manager Scott Allan

Bend, OR (January 30, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, announced today that Scott Allan will retire as Global General Manager. Mr. Allan’s retirement will take effect on March 1, 2020.

Mr. Allan was named president and CEO of Hydro Flask in 2012 and was appointed as Global General Manager for the brand in 2016, when Hydro Flask was acquired by Helen of Troy. Under his leadership, Hydro Flask increased its internal capacity and capabilities to successfully respond to the fast-changing market dynamics as the category developed, allowing the brand to scale and grow rapidly.

“I will always be grateful for the opportunity Hydro Flask has given me to help build a special brand alongside an extremely talented team,” said Mr. Allan. “Hydro Flask’s continued growth and industry leadership is a testament to the hard work and enthusiasm of our dedicated team and the significant resources of Helen of Troy. I am confident that this special brand is in good hands knowing that it will continue to be managed and nurtured by a tenured group of passionate brand builders and highly skilled leaders.”

Larry Witt, President of Helen of Troy’s Housewares division, stated: “I am extremely grateful to Scott for his leadership and partnership over the last three years. Scott’s dedication to the brand and the strong team we have built both at the brand level and division level have helped Hydro Flask thrive under Helen of Troy’s ownership. Scott has been a highly respected member of my divisional leadership team and his contributions to Hydro Flask and the Outdoor Industry have been nothing short of exceptional. Today’s announcement is the successful culmination of a multi-year plan to seamlessly transition to our division management structure and why we will not appoint a replacement. I am especially pleased that our leadership team across the division now includes several talented members from Hydro Flask. Our commitment to the Hydro Flask brand, its proud place in the Outdoor Recreation Industry, and the talented team in Bend, Oregon remains steadfast, and we are extremely excited about the many growth opportunities for the business.”

About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.