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Lussier to lead strategic initiatives to expand travel, emergency preparedness and global outdoor markets
Blue Hill, ME – October 20, 2015 – Hydro-Photon, Inc. (HPI), makers of industry leading SteriPEN Handheld UV Water Purifiers, today announced the appointment of Christopher J. Lussier as Vice President of Global Sales.
Lussier will assume responsibility for the growth of the SteriPEN brand within the core outdoor retailer category while expanding the North American and international channels. Lussier will oversee all worldwide sales and provide marketing direction for brand development and industry partnerships.
Lussier draws on more than 25 years of experience in the Outdoor, Sport Specialty and Cycling industries, most recently serving as Vice President of Sales and Marketing for Jetboil, Inc. He brings to HPI experience with global and domestic markets, product development, international logistics, marketing strategy and execution, as well as strategic business development.
Miles Maiden, CEO at Hydro-Photon, said, “I am pleased to welcome Christopher to our leadership team. He is a highly successful strategic thinker with a proven track record in the outdoor industry. Our dealers and distributors will gain tremendous value from his expertise. I am excited to have him on board as we launch into our next phase of growth.”
“I am extremely excited to be a part of the HPI culture with its history of innovation with the SteriPEN brand. It’s a great match,” said Lussier. “HPI has a great future with an impressive product development plan and the engineering expertise to continue its category-leading position in the water purification market. I look forward to being a part of a future vision where access to pure, safe and refreshing water is a reality anywhere on the planet. “
About Hydro-Photon, Inc.
HPI manufactures and distributes SteriPEN handheld ultraviolet (UV) water purifiers, the leading portable water purifiers in the travel, emergency-preparedness and outdoor markets. SteriPEN is available at leading retailers in the United States and abroad and is widely used by international travelers and preparedness advocates. The innovative water purifiers provide a fast and easy alternative to pumps and chemicals traditionally used for treating water in the outdoors as well as an alternative to water in plastic bottles in areas with poor water quality. Learn more about SteriPEN UV Water Purifiers at www.steripen.com.