Get access to everything we publish when you sign up for Outside+.
Chicago, IL (January 12, 2016) –I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, announced its partnership with Groundswell Public Relations to oversee their media relations and strategically drive editorial content in the natural product and active lifestyle arenas.
“Groundswell PR truly understands our mission and devotion to nutrient-rich snacking,” said I Heart Keenwah Marketing Manager, Natalie Slater. “It was an easy decision to partner with them because of their deep roots in the natural products world and their passion for leading active lifestyles.”
Since 2012, I Heart Keenwah has been taking the nutritious snackfood industry by storm by making quinoa—the only grain that is a complete source of protein—snackable. Made with non-GMO certified and organic ingredients, I Heart Keenwah’s mission is to create on-the-go foods that are nourishing and portable without sacrificing taste.
Groundswell PR brings over 20 years of active lifestyle public relations experience to the table, representing a variety of clients in the natural products, outdoor and active lifestyle industries.
“I Heart Keenwah has taken quinoa and turned it into a delicious, healthful snack that truly aligns with our own eating habits,” said Groundswell PR partner, Caroline Kelm. “The entire Groundswell team is excited to share their inspiring story with media, consumers and influencers here in the United States.”
To learn more about I Heart Keenwah and their products, visit www.iheartkeenwah.com.
About I Heart Keenwah
I Heart Keenwah is a quinoa company, dedicated to bringing delicious snacks to the market that have essential health-promoting nutrients. The company cooks up quinoa snacks with great flavors and simple ingredients, making it easy for you to get quinoa, a super food, into your day-to-day routine. Ravi Jolly and Sarah Chalos, I Heart Keenwah’s founders, chose quinoa because of it’s numerous health and nutritional benefits—it’s the only grain that is a complete source of protein, containing all nine essential amino acids. I Heart Keenwah’s mission is to create healthy, delicious snacks made with real food that have a short ingredients list that is easy to understand.
About Groundswell PR
With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations, and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports, food and natural products industries. For more information, visit www.GroundswellPR.com.