Press Releases

Ian Anderson Named Partner at Backbone Media

Backbone Media, the country’s premier active lifestyle public relations and media agency, has named Ian Anderson as a partner. Anderson, who serves as the firm’s PR director, joins partners Penn Newhard, Nate Simmons and Greg Williams in leading the rapidly growing agency.


“Over the past seven years Ian has been instrumental in helping the agency grow, bringing more systems and process to our client relationships and leading many of our new business developments,” says partner Nate Simmons. “Ian has been a strong member of our team and we’re really pleased to officially welcome him as a partner in the business.”

Ian Anderson, new partner at Backbone Media

Headquartered in Carbondale, Colorado, with offices in Denver and Jackson, Wyoming, Backbone targets and engages the active lifestyle market for over 50 category-leading brands including Eddie Bauer, SmartWool, Black Diamond Equipment, Polartec and Sperry Top-Sider, as well as adventure travel destinations like Sun Valley, Telluride, Catalina Island and Estes Park. Founded in 1997, Backbone has 30 employees with expertise in public relations, media planning and buying and social media.

“Backbone really is my dream job, where I get to work with some of the coolest brands, products and people on the planet,” comments Anderson. “I’m really proud to be a part of a such a progressive and passionate team.”

Prior to Backbone, Anderson was the director of marketing and communications at the Vail Valley Chamber & Tourism Bureau. He was also a founding board member and past president of First Descents, a free outdoor adventure camp for young adults with cancer.

About Backbone Media

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading food and beverage, gear, apparel and technology brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

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