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Verde Brand Communications
WHITE RIVER JUNCTION, VT (April 8, 2014) —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, adds a key new member to its executive team. Effective immediately, James Fisher will head the Ibex global design team in his role of VP of Product.
Fisher brings more than 15 years of product development and supply chain management experience to his new position at Ibex. Coming to Ibex from Burton Snowboards where he most recently served as the Senior Business Unit Director for Tech Softgoods, Fisher has worked extensively in product and sourcing development. His expertise with factories and fabric makers will ensure that Ibex continues to advance and innovate in fabric development.
At Ibex, Fisher will be focused on the bridge between production and design with both factories and fabric makers by running all things product – from design to development to line planning. Fisher will have design and product architecture influence beginning in Ibex’s 2015 line, which will showcase an even greater level of innovative design and direction for the company.
“Fisher comes in as a real catalyst to help spur the next generation of design in fabric,” said Ted Manning, CEO of Ibex Outdoor Clothing. “With him, Fisher brings a depth of product development experience that will help Ibex as we continue to grow, and a fresh perspective on product and the customer. Fisher possesses an easy, confident leadership style and really gets after it outdoors.”
“We have an amazing R&D and design team at Ibex, and I look forward to jumping right in to build on the company’s existing product and brand strength,” said Fisher.
A fellow Vermont resident, Fisher is an avid cyclist, snowboarder and general board sports junkie. During his product testing “sabbatical” this winter, Fisher identified a few favorite Ibex pieces, which include the Woolies 150 baselayers, Indie Crew II, and the Shak Spire Hoody. His dog Kendall is stoked to join the Ibex pack.
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best Merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, please visit ibex.com.