Icebreaker Adds Chinook LLC to Sales Team

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Chinook LLC has been appointed as the sales rep agency for the mid-Atlantic region. Chinook principal and industry veteran Ben Tindall will be leading Icebreaker’s continued growth in the area, supported by sales partners Andy Correll and Paul Wu, also of Chinook LLC. Tindall brings over 20 years of outdoor industry experience and an established sales network to the brand.

Icebreaker USA’s National Sales Manager Greg McRoberts sees Tindall as the right choice both professionally and personally. “Having known Ben for many years, he is a perfect fit to represent Icebreaker in the Mid-Atlantic region,” said McRoberts. “Ben and his agency are known for taking brands to the next level, as well as living the lifestyle that Icebreaker and its native New Zealand represent. We’re looking forward to continued growth in the mid-Atlantic, as we are seeing with Icebreaker at a national level.”

Mid-Atlantic territory sales of Icebreaker’s merino layering apparel have increased 68% for Spring 06 and are up 74% so far for Fall 06, with a projected growth of 153% for Spring 2007.

Chinook LLC will be supporting specialty dealers throughout Delaware, Maryland, New Jersey, New York, Pennsylvania, and West Virginia. Ben Tindall can be reached toll-free at 1.800.335.0283 or via e-mail at bent@chinookoutdoors.com. Andy Correll and Paul Wu can be reached toll-free at 1.866.833.2681, or via e-mail at andy@chinookoutdoors.com and paul@chinookoutdoors.com.

Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors, and launched the category in 1994. Icebreaker was also the first outdoor apparel company in the world to source merino direct from growers, pioneering the process in 1997. There are now seven distinct pure merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1400 stores in 20 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand Icebreaker uses only pure merino hand-picked from 60 high stations scattered among the country’s Southern Alps to create outdoor clothing that combines Nature’s work with human technology and design. To locate an Icebreaker dealer and to view ranges and styles, log on to: www.icebreaker.com. For further information contact Alycia Cavadi (617/262.5559 or alycia@momentummediapr.com).

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