Icebreaker Hires Diamond Sports to Head Up Sales in Northeast

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Diamond Sports Inc. has been appointed as the sales rep agency for the Northeast region of the United States. Diamond Sports’ two principals Al Diamond of New Paltz, New York and Erik Mushial of Portland, Maine will be driving the sales efforts for Icebreaker’s continued growth in the area. Diamond and Mushial bring over 20 years of combined outdoor industry sales experience and an established sales network throughout the Northeast.

Icebreaker USA’s National Sales Manager Greg McRoberts sees Diamond and Mushial as the ideal choice to continue the momentum Icebreaker is gaining across the country and specifically in the Northeast. “Both Al and Erik have a proven reputation for taking brands to the next level. They are a perfect fit to represent Icebreaker, as our brand continues to grow season after season,” said McRoberts. “Not only are they the right choice professionally, but personally as well. They are both avid climbers and outdoor enthusiasts, and live the lifestyle that Icebreaker and its native New Zealand represent.”

Diamond Sports will be supporting specialty dealers throughout Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Al Diamond can be reached at 845.255.4085 or via email at dimesport@aol.com. Erik Mushial can be reached at 207.730.1244 or via e-mail at emushial@yahoo.com.

About Icebreaker
Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors, and launched the category in 1994. Icebreaker was also the first outdoor apparel company in
the world to source merino direct from growers, pioneering the process in 1997. There are now seven distinct pure merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1800 stores in 24 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand Icebreaker uses only pure merino hand-picked from 120 high stations scattered among the country’s Southern Alps to create outdoor clothing that combines

Nature’s work with human technology and design. To locate an Icebreaker dealer and to view ranges and styles, log on to: www.icebreaker.com. For media inquiries, please contact Alycia Cavadi 617.262.5559 or alycia@momentummediapr.com.

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