Press Releases

Icebreaker Merino Announces Two-Year Partnership with the Banff Mountain Film and Book Festival and Banff Mountain Film Festival World Tour


Icebreaker’s Iconic Tech Tee Lite Named Official Festival Tee

Icebreaker Merino, the pioneering New Zealand brand that introduced merino wool apparel to the outdoor industry, today announced a two-year partnership with the Banff Mountain Film and Book Festival, which kicks off with this year’s event November 1-9, 2014. The prestigious festival hosts filmmakers, authors, athletes and brands from the outdoor industry during a nine-day program of films, books, art and presentations with many filmmakers and authors in attendance produced by the world-renowned Banff Centre. As a major sponsor, Icebreaker will also be on the road with the Banff Mountain Film Festival World Tour as it makes its way to approximately 350 stops throughout Canada and the United States beginning this November and continuing through late 2015.

“Icebreaker is thrilled to partner with the Banff Mountain Film and Book Festival alongside such a prestigious group of filmmakers, authors and partners,” says Justin Walford, General Manager of Icebreaker Canada. “The festival’s rich and impressive 40-year history of bringing the outdoor culture to life through storytelling aligns perfectly with Icebreaker’s mission to inspire adventures in nature.”

Icebreaker is included in a 7-minute film festival trailer that will be shown prior to each film screening during the two-weekend festival, as well as prior to each showing of the films on the 350+ stops of the North American Tour.

As part of the partnership, Icebreaker’s Tech Tee Lite has been named the Festival’s official limited edition tee shirt. The bestselling 100% merino wool tee with Banff Mountain Graphic will be offered up in two colorways for men and women—black, cadet for men and black or cruise for women. The tee will be available for sale during the Festival and throughout the Canada and United States Tour, and at Icebreaker TouchLab stores in Canada and the U.S., and and Icebreaker’s base layers, socks and underwear also represent the festival’s official next to skin layering gear.

To purchase tickets to the Banff Mountain Film and Book Festival or view the schedule please visit The Banff Centre’s website

About Icebreaker
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 4000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at Please visit Icebreaker Media Center for information about Icebreaker, and for more information on Icebreaker founder Jeremy Moon. Follow Icebreaker on: FacebookTwitterInstagramPinterest.

About Banff Film Festival
The Banff Mountain Film Festival World Tour brings Banff to audiences around the globe. Immediately after the Festival ends in November, a selection of the best films go on tour across Canada, the United States, and internationally from Scotland to South Africa to China, Lebanon, Chile, New Zealand, Antarctica, and points in between. Each year, the films travel to approximately 40 countries reaching more than 400,00 people at over 900 screenings.