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Auckland, New Zealand, December 3, 2018 – New Zealand-based natural performance apparel company icebreaker believes nature has the answers. For over 23 years, icebreaker has worked with what nature provides to create natural, high-performing outdoor clothing, as an alternative to plastic-based synthetic apparel. This week is a landmark one for icebreaker, as they open a new Touch Lab in Bellevue, WA and re-open their Portland, OR flagship store.

The newest Touch Lab will be located in Bellevue Square Shopping Center in Bellevue, Washington, 12 miles east of downtown Seattle. This spectacular center is part of a mixed-use project that includes offices, residences, hospitality amenities, food and entertainment, and attracts over 16 million visitors annually. icebreaker is thrilled with the new location on the ground level between Nordstrom and Macy’s and will be opening at the start of December, 2018.

Luke Doddrell, icebreaker GM in North America said, “Our North American teams have been putting in tremendous effort to re-establish and grow our brand awareness, earning us the right to add a new store, and we are so proud to be taking this step forward in the US and to welcome more new customers to icebreaker.”

icebreaker is also excited to announce the reopening of its flagship US store in Portland, OR. The store was their first Touch Lab in the US market and has undergone significant renovations in anticipation of its grand reopening this month. The reopening rounds out the renovation and reopening of three stores, all in Canada, in 2018; Kitsilano, Park Royal and Montreal, and the opening of a new store in Laval, Quebec, bringing the total North American icebreaker Touch Labs to 12, including San Francisco, Chicago, Portland, Kitsilano, Park Royal, Montreal, West Edmonton, Calgary, Toronto (Queen St), Ottawa (Rideau Center) and the newest Canadian Touch Lab in Laval, QC.

icebreaker’s Fall/Winter 2018 collections are available now, online and in icebreaker Touch Labs across the United States and Canada. With a focus on timeless design, quality and comfort, icebreaker essentials are where necessity meets sustainability. Whether it’s midweek in the city, or weekend adventures in the wild, icebreaker always feels like the most natural thing in the world to wear.

PORTLAND Touch Lab – 1109 West Burnside Street, Portland, Oregon 97209

BELLEVUE Touch Lab – 575 Bellevue Square, Space #129, Bellevue, WA 98004


Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent and responsible ways to do business
Following the publication of its Transparency Report in January 2018, icebreaker was one of only a handful of brands to be awarded an A+ business rating in the 2018 Baptist World Aid’s Ethical Fashion Report. The report found icebreaker to be excellent in every area, including scrutiny of policy, traceability, transparency, supplier relationships and worker rights at every stage of the production process.

icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing nature and preserving our planet for generations to come.

icebreaker is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. To discover more, visit


For more information or imagery please contact Jess Smith,