Icebreaker USA Appoints Greg McRoberts as National Sales Manager

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Greg McRoberts has been appointed as National Sales Manager for the US market. The hire was designated by Troy Ballard, President of Icebreaker USA.

McRoberts, an outdoor industry veteran with over fifteen years of experience in the specialty outdoor and alpine industry, represented Icebreaker in the Northwest prior to accepting the National Sales Manager position for the brand. .

“I’m looking forward to leading the Icebreaker sales team and building upon the successes we have established with our retail partners,” said McRoberts, who will transition into his new role by the first of April.

“Greg’s impact on Icebreaker has already been significant as the agency principal for Icebreaker in the Northwest,” said Ballard. “We are really excited to have Greg take a leadership role during this critical time of growth for Icebreaker. Greg’s passion and professionalism are a perfect fit for Icebreaker and I am confident that both our sales organization and our retail partners will be impressed with what Greg will add to the business.”

With just two years in independent US distribution, Icebreaker has seen sales growth of 300% in 2005, and is the only complete pure merino layering system available to the market. In addition to the hot selling Skin 200 and BodyFit 260 base layer tops and leggings, Icebreaker offers Sport 320 and Sport LTD, which combine insulation with lifestyle wear in a collection of fashionable, alpine-inspired sweater weight merino layers that can be worn as a stand alone for everyday wear; EXP, a collection of lightweight, wind resistant outerwear for low-bulk warmth; and Coastal, a first in windproof merino outerwear for outdoor and adventure travel, with a nod to urban style. Superfine summer weight merino presents a collection of colorful performance t-shirts for the warmer months, and a complete line of merino accessories rounds out the collection.

Icebreaker, the global pioneer of merino performance apparel since 1994, is currently distributed
to over 1500 stores in 20 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand it uses only pure merino hand-picked from 60 high stations scattered among the country’s Southern Alps to create outdoor clothing that combines Nature’s work with human technology and design. Icebreaker merino garments are best worn layered – like the fleece protecting merino sheep, Icebreaker clothing provides warm insulation in cold weather and highly breathable cooling properties in warm weather. Icebreaker’s exclusive natural merino fiber recipe results in lightweight layers that are itch-free, odor-free, biodegradable, and annually renewable. To locate an Icebreaker dealer and to view ranges and styles, log on to: www.icebreaker.com. For further information or an interview with Jeremy Moon contact Alycia Cavadi (617/624.9799 or alycia@momentummediapr.com.