Icebreaker Wants to See What’s Next to Your Skin

FOR IMMEDIATE RELEASE
CONTACT: Lee Weinstein
+1 (503) 708-0402 Lee.Weinstein@Icebreaker.com


Icebreaker Wants to See What’s Next to Your Skin


– Launches online photo contest with daily prizes and two grand prize base layer sets –
– Official base layer sponsor of the New Zealand Olympic Team –

Wellington, New Zealand and Vancouver, B.C. (12 February 2010) – Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category and the official base layer supplier to the 2010 New Zealand Olympic team, has launched today their “What’s Next to Your Skin?” online competition. The contest starts on Opening Day of the 2010 Vancouver Olympics and takes place daily throughout the Games, with a Grand Prize drawing on March 2.

To enter, contestants simply have to email a picture of what’s next to their skin – be it an Icebreaker base layer, a tattoo of Mom, or anything else (PG-rated pictures only, please!) – along with their name and contact phone number to competition2010@icebreaker.com. The entries will all be posted to the contest website, www.icebreaker.com/whatsnexttoyourskin and there will be a daily drawing for Icebreaker gear – including sustainable underwear like Nature or Beast and more.

Icebreaker’s “What’s Next to Your Skin?” contest wraps up on March 2 with a drawing for the Grand Prize: limited edition Icebreaker Whistler ’10 gear.

See some of the early entrants: www.icebreaker.com/whatsnexttoyourskin

Check on Canada’s MuchMusic VJ Jesse Giddings showing his Icebreaker 200 Leggings: http://i723.photobucket.com/albums/ww239/lweins/image003.jpg

Check out Much Music VJs baring all at Lost Lake in Whistler before gearing up in some Icebreaker to bring their core temperature up to normal: http://i723.photobucket.com/albums/ww239/lweins/image002.jpg

Icebreaker Keeps Kiwi Olympians Smelling Like Champions During the Games

During the Olympics, Icebreaker will keep the New Zealand athletes warm – and cool under pressure – as they wear natural, sustainably produced New Zealand merino garments and accessories. As the official base layer supplier of the 2010 New Zealand Olympic Committee, Icebreaker is providing the 15 Kiwi athletes competing in the 2010 Vancouver Winter Games with its Bodyfit base layer garments, including three different tops, leggings, socks, gloves and scarves. The team began wearing its Icebreaker in late October when it met for the Winter Games in Central New Zealand.

The featured Bodyfit+ base layer garments the team are wearing is from Icebreaker’s new Bodyfit+ range, and features an all over black and white camo print made up of the two main islands of New Zealand.

New Zealand has participated in the Winter Olympics since 1952. It won its first and only medal in the Winter Games in 1992 when Annelise Coberger took won silver in alpine skiing.

About Icebreaker
Launched in 1994, Icebreaker was the first company in the world to develop a merino fiber layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. There are now 10 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear.

Icebreaker is sold in more than 2,800 stores in 24 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 120 high country stations in the country’s Southern Alps to create edgy outdoor clothing that combines nature’s work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.

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