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Press Releases

Icebug Debuts New Everyday Collection for Fall 2016

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Bellingham, WA (December 9, 2015) – Icebug footwear debuts their new Everyday collection for Fall 2016, designed to take on day-to-day life throughout winter, no matter how cold or slippery. Sleek, stylish designs are paired with the ultimate traction technology to create the perfect winter boot. No matter how treacherous the sidewalks, Icebug’s Everyday collection gives you stability and safety.

The Everyday collection features Icebug’s proprietary outsole technology, BUGrip®, designed and built to handle slippery conditions. The BUGrip sole is made of a special sticky rubber compound, plus 15-19 steel studs integrated into dual-density rubber, allowing the studs to work independently from each other for dynamic traction on all outdoor surfaces, from dry asphalt to sheet ice.

Avila3 BUGrip®

A stylish addition to your winter wardrobe. Incredibly warm, but also very lightweight, the Avila3 is feminine and sleek with hidden functionality. A double adjustment with a medial zip and full lace provide precise fit and convenience. Additional features include a ripstop nylon and suede leather upper, fleece lining, PU foam inner sole lining, and a cushy EVA midsole with ESS stabilizer. Built to handle temps down to -4⁰F, this boot does it all. Available in Black and Almond in women’s sizes 5.5-10.5. MSRP $194.95.

Oak BUGrip® GTX

The ultimate in street style, the Oak debuts a young, cool look, with winter sneaker appeal. Perfect with jeans for walking the wet, cold and slick city streets. Features include a textile PU mudguard upper, Gore-Tex® performance lining, PU foam removable insock, and an injection molded lightweight EVA midsole. The BUGrip® outsole features 19 carbide studs. Available in women’s sizes 5.5-10.5 in Black/Charcoal and Black/Raspberry. MSRP $199.95.

Idre BUGrip® GTX

A wilderness boot that’s warm and rugged enough for the colder winter months, yet more stylish, with a sleek look. This one tough boot with toe and heel protection and a lace lock system that ensures great fit, in combination with the superb traction of the BUGrip® outsole featuring 16 carbide studs and waterproof Gore-Tex membrane. Available in men’s sizes 7-13 and women’s sizes 5.5-10.5 in Black. MSRP $279.95.

Metro2 BUGrip®

An urban looking shoe with fantastic outdoor function, the Metro2 is built on a running shoe platform, but designed with outstanding walking properties. Comfy and convenient with a medial 8mm zipper and soft elastic top cuff. Full suede upper wraps the foot for a comfortable fit and clean cut look. Elastic top collar makes for easy entrance and eliminates abrasion when walking. Dynamic carbide studded outsole adapts to the user’s surface and provides awesome traction on both ice and asphalt. Available in men’s sizes 7-13 in Black and women’s sizes 5.5-10.5 in Black and Mulberry. MSRP $189.95.




Twitter: @Icebugof

About Icebug

Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at

Media Contact:

Tara Coyle

Terra PR