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Press Releases

Icebug Debuts New Intense Collection for Fall 2016

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Bellingham, WA (December 16, 2015) – Icebug is proud to debut their Intense collection for fall 2016, designed for those who love exploring everything the outdoors has to offer. Whether it’s running, hiking, or exploring a new area, Icebug is committed to making Footwear for the New Outdoors™- products that inspire people of all activity levels to get outside, stay healthy and enjoy nature.

The Intense collection features three traditional running shoe styles with two proprietary Icebug outsoles, RB9X® or BUGrip®. Rubber 9 Extreme (RB9X) is Icebug’s latest rubber compound development, setting a new standard in providing friction on slick surfaces. Lab tests (SATRA) show that RB9X® outgrips the competition, but still matches the durability of an asphalt running shoe. 

Icebug’s BUGrip sole is made of a special rubber compound combined with 15-19 steel studs integrated into dual-density rubber, which allows the studs to work independently from each other for dynamic traction on all outdoor surfaces, from dry asphalt to sheet ice.


The perfect winter running shoes for icy conditions, the DTS2 BUGrip GTX is a stable, cushioned everyday trainer with outstanding traction on slippery surfaces. Emphasizing comfort, the DTS features rich, soft collar padding, and a wide, ergonomic last that your feet will love instantly. The ripstop nylon, laminated micro suede and Gore-Tex® upper is both durable and water repellent. A fully cushioned Ortholite midsole and BUGrip® outsole allow you to maintain a natural, relaxed stride. Available in men’s sizes 7-13 and women’s sizes 5.5-10.5 in Black/Charcoal. MRSP $219.95. 

Pytho3 BUGrip®

This shoe is ideal for recreational runners. The low profile and flexibility gives you a good feel for terrain and adheres to the foot’s natural movement. The upper absorbs minimal water. The protective toe box can take a beating, and its 5mm drop promotes control. Dynamic studs adapt to the runner’s surface and provide awesome performance on asphalt and slippery trails. Available in men’s sizes 7-13 in Black/Poison and women’s sizes 5.5-10.5 in Black/Peony. MSRP $189.95.

Anima5 RB9X ®

The Anima5 RB9X® is developed to combine the feeling of power, control and speed of a high end off-trail shoe with the smoothness and shock absorption a runner expects. The Anima5 is designed for winter with a closed mesh reinforced upper with TPU film. Additional features include a 8mm drop, Injection molded lightweight EVA midsole, medium cushioning, and RB9X® sticky rubber outsole. Available in men’s sizes 7-13 in Poison/Sky and women’s 5.5-10.5 in Poison/Mulberry. $184.95.




Twitter: @Icebugof

About Icebug

Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at

Media Contact:

Tara Coyle

Terra PR