Icebug Debuts New Now Collection for Fall 2016

Bellingham, WA (December 12. 2015) – Icebug footwear introduces their new Now collection for fall 2016, mixing signature Icebug designs with top traction technologies and high comfort. Icebug’s NOW shoes are incredibly fun, urban, and offer superior traction for casual use. Shoes you can live in.

The Now range features two proprietary Icebug outsoles, RB9X® and BUGweb®. Rubber 9 Extreme (RB9X) is Icebug’s latest rubber compound development, setting a new standard in providing friction on slick surfaces. Lab tests (SATRA) show that RB9X® outgrips the competition, but still matches the durability of an asphalt running shoe.

BUGweb is a traction technology that consists of a compatible studded outsole designed to fit into the sole of the shoe.

Icebug Now 1

Easily worn from season to season with an RB9X® rubber outsole for wet autumn through spring condition. Add the BUGweb® outsole to take on the icy streets. For sneakers users who want to live their day-to -day life without the worry of slipping, the Now 1 features a fleece lining with a textile upper, removable PU foam insole, and a durable EVA midsole. Available in Black in women’s sizes 5.5-10.5. MSRP $169.95 

Icebug Now 2

For the outdoor lover who doesn’t want to sacrifice style for function. Features include a durable suede leather upper with a water resistant treatment, fleece lining, removable PU insole, and an EVA midsole. The Now 2 also features Icebug’s RB9X® outsole with BUGweb® compatibility to make sure they can be worn anywhere. Available in Camel and Almond in men’s sizes 7-13 and women’s sizes 5.5-10.5. MSRP $184.95.

Icebug Now 3

Combining unique boot styling with high comfort and water repellency, the Now 3 will get you noticed. The eye-catching new Icebug print attracts the creative and contemporary individual. Features include a printed textile upper, fleece lining, PU foam removable insole, and durable EVA midsole with Icebug’s RB9X® outsole with BUGweb® compatibility for versatility. Available in men’s sizes 7-13 and women’s sizes 5.5-10.5 in Greyscale. MSRP $164.95.

Icebug Now 4

The perfect mix of a low cut sneaker and high top boot, hitting just above the ankle. Features include a suede leather upper with contrasting printed textile and a water resistant treatment, fleece lining, removable PU foam insole, and durable EVA midsole with Icebug’s RB9X® outsole and BUGweb® compatibility for all-season versatility. Available in Black and Cocoa in men’s sizes 7-13 and women’s sizes 5.5-10.5. MSRP $174.95.

Links:

Icebug: Icebug.com/us/

Facebook: Facebook.com/Icebug.Official

Twitter: @Icebugof

About Icebug

Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at http://www.icebug.com/int.

Media Contact:

Tara Coyle

Terra PR

307-733-8777

Tarac@terrapublicrelations.com