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Bellingham, WA (March 11, 2014)- Icebug® is pleased to announce the promotion of Evan Wert to President at Icebug USA. Evan formerly served as Head of Sales and Marketing in North America. As president, Evan’s duties will include oversight of all brand logistics in North America, including sales, marketing, operations, distribution, dealer and customer service.
Wert joins Icebug with 30 years in the footwear and outdoor industries, including opening one of the country’s first custom ski boot fitting shops in 1983. Since then, Evan has successfully navigated both the retail and manufacturing sides of the footwear industry, nurturing relationships, building and executing retail and marketing strategies.
“Evan’s strong background and understanding of the footwear industry has been a major asset to Icebug USA”, said David Ekelund, Icebug CEO. “We are confident that our partnership will allow us to continue the growth and success of the Icebug brand in North America”.
ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.se.