Iconic Adventures Gears Up For Outdoor Retailer

Steamboat Springs, CO (January 11, 2011) – Iconic Adventures, an outdoor adventure company that designs and executes active trips for companies and organizations, has opened for business and will be attending the Outdoor Retailer Winter Market trade show January 18th through the 22nd. Bringing passion and 30 combined years of experience into every Iconic event, president Joe Solomon and his team pride themselves on knowing what the client needs and how to deliver a memorable travel experience for each and every participant.

“We believe that great things rise out of outdoor adventure,” said Iconic Adventures president Joe Solomon. “Providing memorable travel experiences for the participants is our passion, but planning and delivering promotional opportunities for the sponsor is our business.”

Iconic Adventures is different than a typical tour operator. It’s an outdoor adventure company that specializes in active trips for outdoor-oriented businesses that want to increase market awareness, launch new products, or bring attention to a cause. From mountain biking trips to backcountry skiing adventures, Iconic Adventures provides the expert guides, equipment and logistical support for customized events that are in line with a client’s brand and product guidelines.

An example of what Iconic does best is SmartWool’s annual Ride to Outdoor Retailer. “We have been riding to Outdoor Retailer for several years now, but last year was by far the best ride we’ve had yet, thanks in large part to the Iconic team,” said Molly Cuffe, SmartWool communication manager. “They thought of every detail and then some. We didn’t have to worry about a single thing… and now we can’t imagine doing the ride without them.” SNEWS’s OR Daily made mention of “the first-class support provided by tour operator Iconic Adventures…Riders enjoyed snack-stocked rest stops every 20 miles, hearty meals, and daily yoga sessions.”

The SmartWool peloton is all smiles on its way to Outdoor Retailer.

Solomon’s inspiration for Iconic Adventures was born out of the years he spent executing trips for Backroads, a direct-to-consumer active travel company based in the San Francisco Bay area. He has always been passionate about the outdoor industry and understands the needs of outdoor companies that consistently work to promote their brands and products. Iconic Adventures provides an authentic way for outdoor companies to introduce new ideas and products to the outdoor market and to key market influencers.

“Trade shows may provide top buyers with a taste of your brand or the latest models or styles, but to truly understand the features and functionality of a product, it needs to be experienced in an authentic outdoor environment,” Solomon said. “Our experienced staff delivers unique and brand-right experiences by uniting event, product, and cause promotion with well-planned active outdoor pursuits. It’s all about our attention to detail, and how we cater each event to the specific promotional needs of the client.”

For more information about Iconic Adventures or to set up a meeting at Outdoor Retailer, contact Erin Brosterhous or Joe Solomon directly.

Joe Solomon
joe@iconicadventures.com
877.706.4266
www.iconicadventures.com

Media Contact:
Inside Out PR
Erin Brosterhous
erin@insideout-pr.com
970.846.1684