Ideaz, LLC joins AAS for inaugural NAARS adventure racing season

Ideaz, LLC has been named the topical pain relief and specialty skin care provider of the North American Adventure Racing Series (NAARS). NAARS is a premiere international adventure racing (AR) series which hold races all across North and Central America. The partnership between these adventurous companies will provide the series with Toast and Dr. Greenfield’s brand products for elite AR athletes as well as prizes for winning teams in NAARS races.

“The entire Ideaz team is excited to partner with such a driven and passionate individual (Doug Crytzer) and the very progressive and responsive NAARS staff. Our partnership with NAARS will not only allow us to grow in this market segment, it will provide us will the opportunity to allow NAARS athletes maximize their potential,” said Cliff Zlotnik, Ideaz, LLC Chief Strategy Officer.

American Adventure Sports was founded in 1997 with the idea to create events and provide products that cultivate a passion for nature and activity. Since then, thousands of individuals have participated in AR events as a way to learn, grow and improve their lives through sport. American Adventure Sports first expanded its offerings in 2009 by opening a retail location in Indiana, PA to provide the tough-wearing outdoor and adventure gear needed by AR participants. The company continued to grow and moved to Greensburg, PA in 2012 where it also now houses a fully functioning in-house video production branch, supports a partnership with local universities, and operates an online store that provides top-of-the-line adventure racing and outdoor gear.

“Adventure athletes compete through some pretty nasty conditions, so they’re no strangers to bumps and bruises,” said Doug Crytzer, Owner and Founder of American Adventure Sports, “which is why we’re so thrilled to have Toast and Dr. Greenfield’s brands a part of the NAARS team this year. They have anything our athletes need to prevent or treat their aches and get them back to being 100% as soon as possible.”

The NAARS Coalition, consisting of dozens of race directors across the continent, is dedicated to creating synergy and positivity within the AR sport and providing opportunities for athletes and sponsors. As a part of that effort, Ideaz, LLC will act as an in-kind sponsor, providing Toast brand analgesic products and Dr. Greenfield’s specialty skin care products to winners of the NAARS Prime and Prestige level events for athletes on the NAARS endorsed AR team, TeamSOG.

As American Adventure Sports continues to expand its retail operations, a range of Ideaz products will be available at its current retail location in Greensburg and on its ecommerce site.

About American Adventure Sports
Established in 1997, American Adventure Sports (AAS) aims to sharpen the mind, body, and soul of both clients and employees. With company headquarters currently located in Greensburg, PA, the focus of AAS is to bring attention to the majestic, natural beauty that surrounds us while raising awareness of the need to and benefit of preserving our natural surroundings. AAS produces some of the most exciting adventure races, triathlons, trail running events, mountain biking races, camps, clinics, and retreats in the world. Despite the incredible growth AAS has seen in the past few years, we remain loyal to our initial mission and values while striving to encourage fitness, improving quality of life and enjoying all that the great outdoors has to offer all while taking care of the planet. More information is available at americanadventuresports.com.
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NAARS: http://www.northamericanar.com

About Ideaz, LLC
Ideaz, LLC is headquartered in Pittsburgh, PA and is in the “solution chemistry” business with a mission to create products that protect, soothe and heal. Ideaz’ s Toast branded products were developed to address the needs of professional NHL hockey players and other pro athletes’ need for muscle, joint, and arthritis pain. These topical analgesic products are now used by men and women of all ages, athletes and non-athletes alike. Ideaz also produces Dr. Greenfield’s branded with the help of a pharmaceutical chemist and a physician. This brand seeks to address all the unique skin care needs ranging from dry, cracked feet, to chaffing from friction. Ideaz, LLC has a solution for everyone. More information is available at http://ideazbrands.com.