iKOR Partners with SPARK for PR and Marketing:
Building Integrated Communications Plan for CBD for Endurance Athletes
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Denver, Colo. (October 16, 2018) – iKOR, producers of a clean, natural source of recovery-enhancing CBD (cannabidiol) for the growing population of endurance athletes, announced today that it is partnering with SPARK to strengthen its strategic public relations and marketing efforts. SPARK will work closely with iKOR to increase the visibility of and build engagement with the iKOR brand and its pioneering CBD products, through an integrated brand communications strategy focused on the endurance and outdoor markets.
Boulder, CO-based iKOR utilizes a pioneering liposomal encapsulation process that makes it the most bioavailable CBD product on the market. It is a highly protective anti-oxidant, an effective anti-inflammatory, and a powerful mood booster – ideal benefits for dedicated athletes. iKOR protects the body from the inevitable stresses of training, improves recovery from intense training efforts, and helps athletes maintain a steady, positive mental state.
“SPARK is a natural partner for iKOR, given their extensive experience and relationships in the endurance and outdoor community, as we grow and establish our brand,” said Jon Robichaud, iKOR’s new VP of Marketing. “The interest in our iKOR products has been phenomenal, and growing, and we are excited to work with SPARK’s experienced team and strategic thinking to increase recognition and expand our customer base.” SPARK will support iKOR with a strategic and integrated communications program that includes public relations, brand storytelling, athlete recognition, and digital messaging, all tailored to strengthen iKOR’s brand and product visibility.
“The team at iKOR creates products that improve both physical and mental performance, as well as the all-important recovery, for endurance athletes,” said Peter Downing, SPARK’s founder and director. “The SPARK teams looks forward to ramping up the current momentum for iKOR as it continues to support endurance athletes performing at their best and realizing their athletic goals. As athletes ourselves, we are excited about iKOR’s products and what they offer the ever-increasing population of active, hard-charging runners, triathletes and cyclists.”
About iKOR Labs
Boulder, CO-based iKOR Labs produces a clean, natural source of recovery-enhancing CBD that protects the body from the stresses of training, improves recovery from intense efforts and helps maintain a positive mental state. The most bioavailable CBD product on the market, thanks to its liposomal encapsulation that speeds absorption, iKOR is a highly protective anti-oxidant, an effective anti-inflammatory, and powerful mood booster. Learn more at https://ikorlabs.com.
About SPARK
Headquartered in Denver, CO., SPARK is a boutique public relations, brand communications, marketing, and branding agency. Actively serving the outdoor and recreation industry since 2001, SPARK brings its expertise to new and established manufacturers, nonprofits and retailers in the outdoor and recreation industries.
For more information, please contact:
Peter Downing:
720.261.6766
peter@sparksideas.com
