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Denver, Colo. (November 19, 2018) – iKOR Labs, the Boulder-based producers of the highly bioavailable, clean and natural source of recovery-enhancing CBD (cannabidiol) for endurance athletes, announced two key additions to their marketing team today: Jon Robichaud as the VP of Marketing and Natalie Starr as the brand’s new Social Media and Influencer Manager. Robichaud will oversee and coordinate all aspects of iKOR’s strategic marketing and communications plan, and Starr will actively manage and execute iKOR’s Instagram, Twitter, and Facebook strategy, while simultaneously working with iKOR’s growing stable of athletes.
Robichaud, an innovative marketing and social media guru, who honed his talents at Action Marketing Group, Skratch Labs and BOCO Gear, before literally and figuratively taking his skills on the road, brings experience, energy, and an entrepreneurial spirit to iKOR. “Jon is the right person to guide our marketing efforts,” says Craig Sweeney, iKOR’s President. “His obvious expertise, unbridled enthusiasm, and relevant experiences are just what we want and need now here at iKOR. With his countless industry connections and knowledge, we’re excited to turn him loose.”
Robichaud is equally excited about his new role and the help of Starr with iKOR’s social media program. “We have this tremendous opportunity to play an important role in the lives and training of endurance athletes,” he says. “And with Natalie’s multifaceted digital capabilities we now have an abundance of ways to share our own story, not to mention those of the individuals and athletes who benefit from our product. I am excited to be part of this iKOR journey.”
Both Robichaud and Starr have already hit the ground running, and riding.
About iKOR Labs
Boulder, CO-based iKOR Labs produces a clean, natural source of recovery-enhancing CBD that protects the body from the stresses of training, improves recovery from intense efforts and helps maintain a positive mental state. The most bioavailable CBD product on the market, thanks to its liposomal encapsulation that speeds absorption, iKOR is a highly protective anti-oxidant, an effective anti-inflammatory, and powerful mood booster. Learn more at https://ikorlabs.com.