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FOR IMMEDIATE RELEASE
DENVER, CO– As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other. ImpactX-2 lenses feature:
- 25% faster activation than the previous generation of ImpactX lenses.
- Activation in all natural light, including behind surfaces which screen UV rays, such as windows and car windshields.
- 20% higher temperature stability, increasing performance in cold weather.
- Increased photochromic range, by up to 65%.
- Higher efficiency UV ray absorption.
- Built in HDR filters to significantly enhance contrast.
- Unique activation from Clear to Black, Red or Brown depending on lens model.
- Best of all, they’re Guaranteed Unbreakable.
“ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition. However, the ability to make them in an RX with edge-to-edge coverage really sets us apart,” said Paul Craig, President and Co-founder of Rudy Project North America. “This new generation of ImpactX-2 elevates the bar for what ‘sports prescription eyewear’ can be. Now, not only can you see clearly through a lens that will cover you all day, but you have the added comfort of knowing that lens is unbreakable and will protect your eyes.”
From competitive athletes to weekend warriors, ImpactX-2 provides a superb performance RX sunglass solution. Rudy Project’s proprietary FreeForm TEK™ design utilizes each wearer’s specific parameters to digitally surface the back of each lens, creating seamless edge-to-edge coverage. From no-line Bi-focals and progressive lenses, to discrete reader or ‘cheater’ lenses with varying magnifications, ImpactX-2 can be molded to fit the user.
ImpactX-2 lenses feature a host of impressive features, but one of the most notable is their durability. Originally designed for Apache helicopter windshields, ImpactX-2 material has been reworked by Rudy Project to have a low chromatic aberration and refractive index. Whether you’re golfing, cycling, sailing or running, safety is at the core of Rudy Project’s ImpactX-2 design.
Additionally, these RX sport lenses have the ability to automatically lighten and darken from a semi-transparent tone to a specific color according to light conditions. Unlike traditional photochromic lenses which can only go from clear to black, ImpactX-2 is offered in 5 photochromic colors, inspired by the legendary first ImpactX generation. The All-Around lenses (Clear to Black and Clear to Laser Black) are engineered for variable weather and will perform in any terrain and climate condition. The Racing Red series (Clear to Red and Clear to Laser Red) are designed for fast action and maximum stimulating color contrast. The Laser Brown lenses (Clear to Laser Brown) lower overall optical stress and maximize comfort for all-day activities.
Not only does ImpactX-2 activate 25% faster than the previous ImpactX lens generation, but the innovative photochromic pigments incorporate an advanced High Dynamic Range (HDR™) filter which eliminates a portion of light not seen by our eyes. This technology modulates the wavelength of light passing through the lens and optimizes its spectrum for extraordinary visual performance. A maximized chromatic range provides superior perception, sharp imagery, and eye popping lens clarity.
These technically cool lenses are also 20% more temperature stable over the previous generation, offering a wider photochromic range of up to 65% light transmission difference. Furthermore, this photochromic activation occurs in all natural light within seconds, including partial activation behind surfaces which screen UV rays such as windows or car windshields. Thus, you can rock a clear lens on a dark morning and have it transition to a high contrast color when the sun comes out.
ImpactX-2 RX lenses update the entire line of Rudy Project eyewear that previously utilized ImpactX technology, and are be available in newly released sunglass models such as the award-winning Proflow, the Agon and the classic best-selling Rydon.
To see all of the available Rudy Project sunglass models with ImpactX-2 RX lenses, visit www.RudyProjectUSA.com or any authorized dealer.
About Rudy Project
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the IRONMAN® World Championships Presented by GoPro™ in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN® for North America. Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
Learn more at www.e-rudy.com