Implus Announces Partnership With Burt's Bees

(Research Triangle Park, NC) – Implus, an innovative leader in footcare and outdoor accessories, today announced they have become the official distributor for Burt’s Bees Lip Balm collection for the footwear, outdoor & sporting goods channels. Implus will tap into its extensive retail network to open new doors for Burt’s Bees’ earth-friendly natural personal care products.

“Implus is excited to build upon its current distribution channels and this partnership with Burt’s Bees will add to our company’s lineup of the best outdoor & sporting goods accessories that helps retailers meet the needs of active consumers,” said Seth Richards, CEO of Implus. “Burt’s Bees is already a highly successful company and we look forward to helping them grow even more.”

Started in 1991, Burt’s Bees has become the leading manufacturer in Natural Personal Care with over 150 natural personal care products, including their highly popular lip balms. Burt’s Bees currently has wide distribution in big box drug stores, and the new partnership with Implus will allow them to become more closely aligned within the outdoor specialty market.

John Watson, Director of Business Development for Burt’s Bees, stated “Burt’s Bees is excited about the opportunity to partner with Implus in the development of the footwear, outdoor and sporting good channels.”

Implus has Burt’s Bees lip products available for distribution immediately and will showcase the Burt’s Bees lip balm collection at the 2010 Summer Outdoor Retailer show. Please contact your Implus sales representative for more details or sales@4implus.com to set up an account.

About Implus Footcare LLC
Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative leader in footcare and outdoor accessories. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties® and Highgear®. From insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com.

About Burt’s Bees
Since 1991, Burt’s Bees has been offering distinctive all-natural personal care products. Today, Burt’s Bees is the leading manufacturer in Natural Personal Care with over 150 Earth-friendly, natural personal care products, including face care, body care, hair care, lip care, personal wash, men’s grooming, baby care, outdoor remedies, kits and gifts. Burt’s Bees has a rich tradition in corporate social responsibility and stands for The Greater Good with all their products having the highest levels of natural ingredients, nature-safe processes, and environmentally sensitive packaging. Burt’s Bees has nearly 400 employees with products available through approximately 30,000 retail stores in the United States, as well as Canada, UK, Taiwan and with its website (www.burtsbees.com).