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Verde Brand Communications
Durham, N.C. (January 12, 2016) — Implus LLC, the market leader in athletic, fitness, and outdoor accessories, announced that it has appointed Ari Perez as U.S. Territory Manager for the States of Alabama, Arkansas, Kentucky, Louisiana, Mississippi and Tennessee, along with 360 Athletics as its Canadian distributor. Whilst Perez will focus on the Run Specialty channel, 360 Athletics will concentrate their efforts on the Run Specialty and Fitness & Wellness divisions of Implus, representing Balega, Trigger Point, Harbinger Fitness and FuelBelt. Perez will join the Implus family January 2016.
“Perez is a great fit for Implus–he is passionate about health and fitness, and understands the specialty retail environment,” stated Tanya Pictor, Vice President of Marketing, Implus Specialty Retail. “We are thrilled to have him on our team, and confident in his ability to nurture our retail partner relationships and sales.”
Prior to joining Implus, Perez worked at The Genesis Agency (TGA) as a Sales Representative where he was responsible for creating partnerships between TGA brands and Run specialty retailers.
In addition to welcoming Perez, Implus also introduces its new distributor, 360 Athletics, who will be in responsible for servicing existing Canadian customers while simultaneously developing new market partnerships for Implus’ portfolio of brands. Headquartered in Oakville, Ontario, 360 Athletics has been one of the most renowned institutional and fitness equipment distributors in Canada for more than 40 years. 360 Athletics provides direct access to high quality sporting goods and institutional gear for personal training and commercial use.
Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers, FuelBelt, Harbinger and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.