Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Implus Grows Partnership with Verde Brand Communications

Get access to everything we publish when you sign up for Outside+.


Verde to provide media representation and communications strategy for Implus brands Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole, and DryGuy

 DURHAM, N.C. (November 11, 2015) – Implus, parent company for several brands including YaktraxICEtrekkersSneaker BallsSof Sole, and DryGuy, is proud to announce the recent signing of Verde Brand Communications as an official brand communications agency. Verde will assist Implus with their media outreach and strategic planning to help targeted Implus brands gain recognition and grow into new markets.

Verde will begin representing Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole, and DryGuy, effective immediately. These brands join Balega and Falke, two additional Implus brands currently working with Verde.

 “We’re excited to have Verde on board and we look forward to their help in pushing our brands into some new marketplaces and maximizing their footprint,” said Greg Stryker, Director of Marketing for Implus. “Verde’s team is experienced and dedicated and we feel they are the perfect match for Implus and our family of brands.”

 Yaktrax and ICEtrekkers offer complete lines of traction devices and accessories for keeping active and warm in the snow, ice, or slippery streambeds. Runners, professionals, anglers, or anyone wanting to get around safely on slippery surfaces will appreciate the Yaktrax and ICEtrekkers product offering.

 A worldwide leader in athletic footwear accessories, Sof Sole features a full line of insoles, socks, and shoe care for anything ranging from everyday needs to high-impact performance activities. The SneakerBalls line within the Sof Sole brand are ideal for controlling big odors in small places, helping deodorize anything from footwear to gym bags to lockers quickly and easily.

 DryGuy and MaxxDry make a complete line of dryers for footwear, gloves, helmets, and waders to help get wet gear back in action. With dryers made for home and travel, DryGuy is ready whenever and wherever you are.

 “With a solid product offering in key markets such as outdoor, run, and hunt and fish, Implus is in a great position to grow brand awareness and expand into new markets through an integrated communications program,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “With years of experience and long-standing media contacts in these key markets, Verde is an ideal agency help Implus with their goals. We look forward to working with them.”

About Implus
Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, apara, Airplus, Sneaker Balls, Sof Comfort, Yaktrax, ICETrekkers, Little Hotties, Perfect, TriggerPoint, Harbinger, Balega and FuelBelt. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit

Media Contact:
Scott Kaier
Verde Brand Communications