Improving the Wigwam brand from the inside out.

SHEBOYGAN, Wis., August 13, 2009 – Wigwam, an authentic American brand of socks, is redefining its sales force by promoting Margaret Chesebro, Field Marketing Manager, to Director of Sales West. In her new position, Margaret will direct all sales activities for the west coast to ensure the efficient, profitable operation, and coordination of all domestic sales operations.

Chesebro has been involved with Wigwam for a number of years and has held the position of Field Marketing Manger for the past 3 years. During her tenure, Wigwam revamped its advertising and public relations program, increased its women’s sock offering, and underwent a complete website redesign. Prior to joining Wigwam, Chesebro spent 3 years at Gander Mountain Company and 3 years at Fingerhut Direct Marketing in sales and marketing.

“I believe whole-heartedly in the Wigwam brand and am thrilled to step into this new role and have the opportunity to work directly with our sales force,” said Margaret Chesebro, Director of Sales West for Wigwam.

For over 100 years, Wigwam has been a family owned company and has continued to uphold strong values in the quality of their products and their internal staff. “The people within our company live and breath the Wigwam brand day in and day out. Together we are dedicated to enhancing the lives of our customers. We have done this not just through providing them with the finest quality socks, but by providing them with the assurance that their purchase of Wigwam socks supports its reputation of honesty and integrity,” said Bob Chesebro, President of Wigwam Mills Inc.

About Wigwam:
Wigwam Mills, Inc., was founded in 1905 and is located in Sheboygan, Wisconsin. It is an authentic American brand that designs, manufactures and markets the knitwear that America grew up with. For more information, visit www.wigwam.com or e-mail Wigwam at socks@wigwam.com.
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