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MOUNT PROSPECT, IL â€“ Using data from the National Sporting Goods Association’s Sporting Goods Market reports, golf clubs not sold in sets (drivers, wedges, putters, etc.) showed the highest average price growth in the past five years among equipment with more than one million units in sales. In 2007 their average price was $129.18 versus $101.54 in 2003, a 27.2% increase. The average price of golf clubs in sets rose just 9.9% in the same time period.
At the other end of the spectrum, the average price of inline skates fell 4.7%, from $56.27 in 2003 to $53.63 in 2007.
The shooting sports fared well, taking the next four spots in average price growth. The average price of shotguns rose 24.5% to $458.03. The average price of rifles rose almost as much, up 23.1% to $441.13. The average price of air/CO2 guns increased 22.3%, and handguns, 19.5%.
Rod-reel combos, 1-2 person tents, sleeping bags and treadmills were other products that failed to show average price growth. Average prices and percent changes on all equipment surveyed in the current Sporting Goods Market report is available on the NSGA website, www.nsga.org.
Between 2003 and 2007, the Consumer Price Index (CPI) rose 12.7%. The CPI for Sporting Goods, a specialized index within the general CPI fell 5%.
The data used in this analysis is included in the NSGA report â€œThe Sporting Goods Market in 2008.â€ Based on a consumer study of 100,000 U.S. households, the report summarizes 2007 retail sales totals â€“ in units and dollars â€“ for 22 types of athletic and sports shoes as well as products in more than 20 sport categories.
Also featured are purchaser demographics â€“ annual family income, age and gender of product user, education of household head and sales according to region of the country. Place-of-purchase data allow for analysis of the industry’s channels of distribution. Consumer purchases on the Internet are reported.
The 78-page report is prepared for NSGA by Irwin Broh & Associates, a research company nationally recognized for its work in the sports and leisure field. Price of the report to NSGA members is $290, to non-members, $340. Sustaining NSGA retailer/dealer members and manufacturer members receive the report free. For more information on these and other NSGA research reports, please contact the NSGA Research Department, (847) 296-6742, ext. 108, or e-mail: firstname.lastname@example.org. Information is also available on the NSGA web site, www.nsga.org.
NSGA, which has served the sporting goods industry since 1929, organizes and hosts the annual NSGA Management Conference & Team Dealer Summit, the sporting goods industry’s premier educational and networking event (Next: May 3-6, 2009, at the Westin La Cantera Resort in San Antonio, Texas).
For more information on NSGA member services, visit the Association home page (www.nsga.org); call Rhonda Onuszko at NSGA, (847) 296-6742, Ext. 131; e-mail: email@example.com; or fax (847) 391-9827.