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Industry + Intelligence Educational Seminars to Kick off 2017 SIA Snow Show

Industry + Intelligence Educational Seminars to Kick off 2017 SIA Snow Show

Free day of seminars and speakers to highlight pressing topics in winter industry

PARK CITY, UT (January 9, 2017)SnowSports Industries America (SIA), the non-profit organization helping the winter sports industry thrive, will host its 3rd annual Industry + Intelligence educational program during this year’s SIA Snow Show at the Colorado Convention Center in Denver, CO. Industry + Intelligence will kick off on January 25, 2017 with a daylong event that brings together inspirational leaders of the snow sports industry to network, share market intelligence, discuss pressing topics and engage in conversations that energize the industry leading into the annual Snow Show. Industry + Intelligence seminars will continue throughout the Snow Show, offering both in-person and virtual sessions.

Nearly 35 sessions will take place throughout the 2017 SIA Snow Show, covering five core intel tracks – State of the Industry, Research, Retail Landscape, Marketing & Social Media, and Business Development. The Industry + Intelligence seminars will be highlighted by a lunch co-keynote presentation by Colorado Governor John Hickenlooper and SIA President Nick Sargent on January 25, 2017. The keynote will address the opportunities ahead for the industry, along with the role of SIA and its partners.

“It’s a pivotal year for the SIA Snow Show, as we work to revamp many of the organization’s initiatives, all stemming from a new mission and vision,” said SIA President Nick Sargent. “Industry + Intelligence is the piece of the Snow Show that ensures the entire industry is on the same page, openly discussing trends and engaging in constructive conversations to improve the critical mass of the winter sports business. And, we are thrilled to welcome Governor Hickenlooper to a discussion that will address many of the pressing topics and opportunities that the snow industry faces.”

This year’s panel discussions will address such topics as cultivating new industry talent; resources for small business; and feature such guest speakers as trend expert Jessica Kaplan and Issa Sawabini, owner of Fuse Marketing, who will speak to the newsworthy topic of millennial parents and snow sports.

Also presenting will beSIAResearch Director, Kelly Davis. Kelly brings 25 years of research and intelligence expertise that she marries with her passion for winter sports to produce extensive research and data on behalf of SIA and the winter industry. Attendees will benefit from Kelly’s comprehensive data analysis that will act as an industry advisor on projected trends and intel for the year ahead.

“We’re working in a fast-paced industry that is constantly evolving, and one of the key ways to stay ahead of the change is by utilizing insights, data and intelligence,” said SIA Research Director Kelly Davis. “At SIA, we offer in-depth data and reporting, and this year, Industry + Intelligence will highlight Snow Sport consumer and retail trends in hardgoods and softgoods, as well as an overview of the different snow sport consumer identities and how to cater products and services to appeal to the consumer base, and ultimately grow participation.”

The 2017 Snow Show is scheduled for January 26-29, 2017, with Industry + Intelligence Day taking place on January 25, at the Colorado Convention Center in Denver, Colorado. Following the Snow Show will be the On-Snow Demo/Ski-Ride Fest hosted by Colorado’s Copper Mountain Resort from January 30-31, 2017.

Visit the Industry + Intelligence website to access more information and a full schedule.

For more information on events, hotels/travel and brands exhibiting at the SIA Snow Show, visit, or follow along on Twitter,Facebook and Instagram.

About SIA

SnowSports Industries America (SIA)is the non-profit trade association and member-owned advocate for the snow sports industry. Headquartered in Park City, Utah, SIA’s mission is to help the winter sports industry thrive. Year-round programming in support of SIA’s members and winter stakeholders includes advocacy, research, education and collaboration. In a direct effort to help grow the winter business, SIA also offers expertise in industry data and intelligence, produces the largest snow trade show in the world, and focuses on global business and participation initiatives.