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Industry + Intelligence Seminars Announced for 2016 SIA Snow Show

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SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day before the 2016 Snow Show opens at Denver’s Colorado Convention Center.

Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to attend and do everything. To do this the day before is awesome – I’m super stoked to attend again this year,” commented Jon Easdon, Blindside Snowboard Shop, Colorado Springs, CO.

This year, Industry + Intelligence kicks off the Snow Show with a new collaboration between The National Ski Areas Association (NSAA) and SIA. The day will include a State of the Industry address from NSAA President Michael Berry, as well as two seminars presented by NSAA’s research guru, Nate Fristoe of RRC Associates. 2016’s entire seminar lineup has now been posted at, and brings together industry experts to deliver nearly 20 sessions curated exclusively for Snow. The industry day covers five core intel tracks – State of the Industry, Manufacturing and Production, Business Development, Marketing & Social Media, and the Specialty Retailer Series. It’s a free day of education, inspiration and community that can’t be missed.

Michael Berry’s presentation, NSAA State of the Industry: 2015/16, will provide a view of the current state of the snow sports industry, including snow sports demographics, financial performance metrics, visitation trends, and operational best practices.

“The commitment that SIA and NSAA have made to work together to share research is intended to allow all segments of the ski and snowboard industry to benefit. In an increasingly complex and competitive world shared information is our first line of defense,” said Berry.

Fristoe will present the RRC research project on Millennial consumers, An Exploration of the Evolving Snow Sports Consumer. This session will focus on key findings from recent research designed to provide actionable guidance on adapting to the preferences and participation patterns of the Millennial generation.

Of course SIA Research Director Kelly Davis will be presenting her wildly popular Category Overviews for both hardgoods and softgoods at Industry + Intelligence, and Davis and Fristoe will also be co-presenting a seminar about snow sports consumers.

“One of my favorite new additions to the SIA show is Industry & Intelligence: a series of great seminars, speakers and parties covering really relevant topics such as state of the industry, social media and my favorite: trends,” said Rhonda Swenson, Owner & Designer, Krimson Klover.

Find the entire seminar schedule posted at and start planning now to take advantage of this free day of exclusive industry insight and education. Check out the Industry + Intelligence video, and get inspired for #SIAintel at #SIA16! This event is not to be missed.

Industry + Intelligence is presented by Blue Acorn and Bronto.


For more information and updates on the 2016 SIA Snow Show, please visit

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2016 SIA Snow Show is scheduled for January 28-31, 2016 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort, February 1-2. For more information, updates, registration for the 2016 SIA Snow Show, visit

For information on events, hotels/travel and brands exhibiting at the SIA Snow Show, go to For 24/7 updates on all things 2016 Snow Show, check SIA’s Snow Source Blogand follow SIA on Twitter,Facebook and Instagram.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA16, #SIAintel and #WhyIGo to join the conversation.

About SIA
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit trade association with a long history of working to support the snow sports industry. SIA works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective businesses all with the mission of growing participation, participants and retail sales. SIA also produces the largest trade show globally exclusive to snow and offers targeted insight, trends, and data through its research. Member-owned and industry-inspired, SIA is based in the Washington, DC Metro-Area with offices in CO, OR and RI.