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Press Releases

Industry Veteran Mike Hattrup to Head Up Sales At Chums

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Today it was announced that ski industry veteran, Mike Hattrup, will step into the role of National Sales Manager at Chums and Beyond Coastal sunscreen. With over 25 years of sales, marketing and product development experience in the ski and outdoor industries, Hattrup will manage all national sales accounts out of the brand’s Sun Valley offices.

For the past 27 years Hattrup has worked for the Seattle-based, K2 Sports in various sales, marketing and product development positions. Most recently he served as Director of International Sales and Special Operations, where his training as an AMGA ski mountaineering guide helped steer the marketing and product development of K2’s backcountry products.

“We are extremely honored to welcome Mike to the Chums team and our Sun Valley, ID office,” said Chuck Ferries, CEO of Chums and Beyond Coastal. “Mike’s strong background in sales and product background really complements our team.”

Born and raised in Seattle, Washington, Hattrup took to mogul skiing in the 70’s, enjoyed a brief stint on the US Ski Team as a mogul specialist, and then went on to star in a number of Warren Miller and Greg Stump films, including the seminal 1988 “The Blizzard of Aahh’s” which brought extreme skiing to wide audiences for the first time.

“I first became aware of Chums in 1985 when they sponsored Stump’s films, and then met the founder, Mike Tagget when I moved to Ketchum in the mid-90’s,” said Hattrup. “I’ve watched Chums grow from the very beginning. So when Chuck bought the brand and later announced he was moving the sales, marketing and product development teams to Sun Valley it piqued my interest. The brand is going through an exciting time right now, and I am stoked to be part of the team and looking forward to the collaboration and synergy that the new offices will provide.”

For more information about Chums visit or contact Spencer Naar at


In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Chums original cotton retainer was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel, as well as a leader in eyewear and PPE accessories in the industrial safety market for the past 20 years. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping you hang on since 1983.

About Beyond Coastal Sun Care

What are you putting on your skin? Beyond Coastal provides the ultimate sun care for the outdoor athlete. We only use premium, antioxidant-rich inactive ingredients that protectnourish, repair and hydrate your skin. Our line of Natural and Active sunscreen lotions have broad-spectrum UVA/UVB protection and are tested to be 80 minute water resistant. Beyond Coastal is one of two brands to receive top ratings in both mineral and non-mineral sunscreens from the Environmental Working Group (EWG).–*434 brands tested.