Injinji Expands E-Commerce Portfolio in North America
The leading running and outdoor sock brand brings direct-to-consumer shipping to Canada
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SAN DIEGO, Calif. (Feb. 20, 2019) – Injinji® fans in Canada will now be able to purchase their favorite Original Performance Toesocks™ from injinji.com thanks to the brand’s new e-commerce Canadian shipping option that launched in early February 2019. The new option will allow Canadian consumers to directly purchase Injinji products from the brand with premium shipping services from FedEx including next day delivery.
The move is a response to the increasing demand for Injinji product across North America. Before February 2019, Canadian consumers had the option to buy Injinji products directly from various retail partners and Mountain Equipment Co-op (MEC), the go-to Canadian retailer for outdoor gear and apparel. Uber Sports, Injinji’s Canadian distributor of record, will continue to service MEC and other retail partners in Canada.
“The demand for Injinji in Canada has been growing for some time, and we’ve had great success with our partnership with MEC,” said Injinji CEO and President Jason Battenfield. “Our brand is built upon listening to our fans’ needs and servicing our loyal community, so we’re thrilled to make Injinji product available at Canadian doorsteps through direct-to-consumer channels faster and easier than ever before.”
Accompanying the shipping expansion to Canada are updated product lines with fresh, bold colors launching in the coming weeks of early spring 2019.
“We’re in the middle of an exciting era of brand expansion,” said Injinji Director of E-commerce and Operations Claire Kooperman. “2019 is an exciting year in which the key facets of our business, our online presence and product innovation, are growing to showcase our passion in giving our adventure-loving fans what they need, when they want it.”
For more information about Injinji, please direct media inquiries to PR Director Massimo Alpian at massimo@outsidepr.com
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About Injinji:
Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for runners and fitness enthusiasts. Injinji, which means to reach one’s peak performance in Japanese, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock. Recognized by the American Podiatric Medical Association for proper digital toe alignment and superior moisture management, all Injinji Toesocks have the APMA Seal of Acceptance. For more information about Injinji, please visit injinji.com.
Media Contact:
Massimo Alpian, OutsidePR
E-mail: massimo@outsidepr.com
