Injinji, the innovator of the Original Performance Toesock, is proud to announce the official launch of its redesigned website, a collaboration with San Diego marketing agency Digital Operative. The redesigned website features an on-trend, interactive design to enhance Injinji’s brand identify as a leader in the running and outdoor sock markets, while improving the overall online customer experience.
“While sold globally in over 40 countries and nationwide, the new website delivers our brand message perfectly while also educating visitors about the benefits of toesocks,” said Injinji CEO and President Jason Battenfield. “We are beyond pleased with the result. This site is not only a breeze to navigate, but also has a great look and feel.”
One standout feature is the new animated and responsive product comparison tool, which allows the shopper to compare features, design and fit, while highlighting all the uses of the product.
Accompanying the new site are two new product lines, both launching in Fall 2017. The first of these exciting launches is the Liner + Hiker, a new system combining Injinji’s blister fighting technology with a toe-fitted outer sock designed to keep feet happy on any hiking adventure.
Injinji accomplishes this by pairing their best-selling baselayer Liner with the Hiker, a cushioned Toe-Fitted Sock constructed with NuWool to add protection and comfort. The Toe-Fitted Sock is a new innovation from Injinji, taking their experience in knitting to design a better hiking sock that prevents bunching. The Liner + Hiker sets will be available in men’s and women’s sizing, and is offered in four different colors. Both the Liner and Hiker socks can also be purchased separately.
Injinji’s Trail Line is also expanding to include women’s-specific sizing with the addition of the Women’s Trail Midweight Mini-Crew and Women’s Trail Midweight Crew. Both styles are designed to better accommodate a woman’s foot with an increased two-way stretch from the heel to toe, narrower arch and smaller toe fit. The extra cushion provides comfort while the double cuff/ribbed knit keeps unwanted dirt and debris out.
The Women’s Trail Midweight Mini-Crew will be available in two knit colors and will retail for $15 each. The Women’s Trail Midweight Crew will be available in four colors including two knit that will retail for $16 each and two spectrum designs will retail for $18 each.
Along with the new product offerings and refreshed website, Injinji’s San Diego headquarters will finalize its makeover with a new showroom, which is set to be unveiled this fall.
“We’re in the middle of some exciting changes at the company,” said Injinji Brand Manager Claire Kooperman. “Every facet of the business, from our new products to our online presence and even our showroom, are being updated to match our ambition to continue to be innovative and progressive, creating products we are passionate about.”
Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for runners and fitness enthusiasts. Injinji, which means to reach one’s peak performance, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock. Recognized by the American Podiatric Medical Association for proper digital toe alignment and superior moisture management, all Injinji Toesocks have the APMA Seal of Acceptance. Injinji Toesocks can be purchased online at injinji.com.