Innate Partners with Foodie Underground to Launch Tiffin Container.
In Launch, Innate Partners with Foodie Underground Guru, Anna Brones, to Promote New Product through Blog Posts Focused on Creating Memorable Experiences through Sharing Food.
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January 22, 2013 – VANCOUVER, BC: Shared food, shared lives is an exploration of food through stories and recipes that emphasizes the value of eating well, eating locally, and the shared experiences that come from eating together.
Anna Brones, Foodie Underground founder, fuses the everyday with the special to write articles on creating memorable experiences from food.
According to Innate food enthusiast and managing director Greg Foweraker, “Whenever we ask Anna to test some of our food or drink storage designs, she not only gives us great feedback, but invariably comes back with a recipe suited for the product that we just gave her. When we approached her about writing a series to coincide with the introduction of our Tiffin Vacuum Food Containers, she kindly agreed.”
“Food is what sustains us. On the trail it’s what keeps us going; the fuel that we need to continue on. But there is also the emotional element to food. It feeds our soul just as much as our stomachs. The act of eating isn’t just a moment of physical sustenance, it brings us together with those around us, known or unknown; food is often the focal point of a moment shared together. Which is why I always pack in something good to eat,” commented Anna Brones, of Foodie Underground
Continued Brones, “Being in the outdoors doesn’t mean you should count on energy bars alone: good food on the trail tends to make the adventure just a little sweeter.”
Visit the Innate blog to read the first post (Did You Bring the Thermos) where she, and creative forces visual storyteller and filmmaker, Sarah Menzies and President and Chief Operation Officer of Mountain2Mountain, Shannon Galpin bond over hot coffee and saffron biscotti during a snowshoe outing in the Colorado Mountains.
Innate creates cleanly designed essentials for active travel. The company is based in Vancouver, Canada – a city surrounded by mountains and water that provides endless inspiration and field-testing feedback for the product design team. Product collections include storage and carrying systems for food, drink, digital mobile devices, and active travel that support the company’s design philosophy of Leaner, Cleaner, Greener. Derived from the Latin word Innatus, Innate refers to one’s inborn characteristics. At the core of the brand is a commitment to carefully considered choices in materials and manufacturing to reduce Innate’s ecological footprint. For more information about Innate, please visit www.innate.ca, www.facebook.com/innategear, https://twitter.com/innate_gear or contact us via firstname.lastname@example.org or phone: 1 877 406 6283.