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Framingham, MA, January 24, 2006 â€“ Inov-8 will launch their new GORE-TEXÂ® XCRÂ® shoes and Advanced Gaiter System at Outdoor Retailer Winter Market. Inov-8 will incorporate the GORE-TEXÂ® XCRÂ® waterproof membrane into three upcoming shoe designs, which will enhance the effectiveness of Inov-8 shoes in wet, off road conditions. Utilizing GORE-TEXÂ® XCRÂ®, Inov-8 has also developed a fully integrated detachable gaiter system providing the runner or walker with a fully waterproof and breathable system above the ankle joint.
The combination of Inov-8’s high performance, light-weight, sticky sole technology and GORE-TEXÂ® waterproof technology will raise the bar for performance in off-road running shoes. GORE-TEXÂ® XCRÂ® will be featured in the new Roclite 295 GTX, Roclite 320 GTX and Flyroc 360 GTX and Advanced Gaiter System (AGS), to premier at Outdoor Retailer Winter Market January 28 â€“ 31, 2006 in Salt Lake City, UT. â€œThis new GTX product gives the runner a fully waterproof option in our trail running line,â€ said Wayne Edy, founder of Inov-8. â€œTo be granted a GORE-TEXÂ® license is a testament to the exceptional quality of Inov-8 products and GORE-TEXÂ® confidence in the Inov-8 brand.â€
Based in “England’s last Wilderness”, the North Pennines, Inov-8 is a British company that is passionate about the specialist off-road running products we make. Since our launch in 2003, we have become the fastest growing off-road running brand in the United Kingdom. The Inov-8 design philosophy is to design footwear around the natural function of the foot. The Inov-8 range of off road shoes follows the precision shape of the foot providing the wearer with a secure and precise fit that’s almost like running barefoot. World Mountain running champions throughout Europe, Australia, New Zealand and the USA wear our shoes. We are committed to providing high quality, functional, lightweight products that will enhance performance and enjoyment. All of our products are extensively tested by enthusiasts and elite international athletes. We continually strive to make high performance, lightweight and flexible off road running product. Inov-8Â® is a registered trademark of INOVEIGHT LTD. All rights reserved. For more information, please visit
GORE-TEXÂ® Footwear offers shoes suited for all conditions. The climate comfort system and durable waterproof protection are the key elements of all GORE-TEXÂ® shoes. For more than 20 years Gore has been continually developing membrane technology, shoe components and construction techniques offered to its brand partners. GORE-TEXÂ® Footwear consists of two ranges; GORE-TEXÂ® shoes and GORE-TEXÂ® XCRÂ® shoes. GORE-TEXÂ® shoes are designed to provide ideal climate comfort for all kinds of outdoor activities even in adverse weather conditions. GORE-TEXÂ® XCRÂ® shoes, (XCR stands for eXtended Comfort Range), provides day long optimum climate comfort in warm temperatures – for the great indoors as well as the great outdoors.
Shoes designed with the GORE-TEXÂ® lining offer a unique combination of durable waterproof protection, high breathability and carry Gore’s unique GORE-TEXÂ® footwear GUARANTEED TO KEEP YOU DRYÂ® promise GORE-TEXÂ®, GORE-TEXÂ®GUARANTEED TO KEEP YOU DRYÂ®, GORE-TEXÂ®XCRÂ®, GORE and designs are trademarks of W.L. Gore & Associates.
For media inquiries regarding GORE-TEXÂ® please contact Sally Ryder-Taylor at Ruse Communications, Gore Footwear UK Press Office via firstname.lastname@example.org or tel. 07793815026.