Get access to everything we publish when you sign up for Outside+.
Steamboat Springs, CO (June 27, 2017) – Inside/Out Communications, a firm specializing in communications, media relations and brand and product marketing, proudly unveils its new website and new brand identity. Formerly known as Inside Out PR, Inside/Out has grown and evolved along with the media landscape, and it is time for a rebrand and a fresh new look.
The Inside/Out Team: Elisa Maines, Erin Brosterhous, and Paige Boucher
Inside/Out was co-founded in 2011 by Paige Boucher and Erin Brosterhous upon leaving Mountain Hardwear. The firm’s first contract was with The North Face, and six years later, the good work for this iconic outdoor brand continues. Over the past six years, Inside/Out has helped dozens of companies and non-profits to communicate more effectively with their customers through media outreach, marketing and brand consulting, social media strategy and the execution of large-scale events. The firm has always offered more than public relations, and now, the new name reflects the comprehensive work they’ve done all along.
Paige began her career in product design at The North Face and later moved into marketing and public relations at Sierra Designs. She co-founded Mountain Hardwear in 1993, where she eventually met and hired Erin in 2007. Erin came to Mountain Hardwear from Backcountry.com where she worked as a retail buyer after having earned a Masters in International Relations from the University of San Diego. Paige and Erin co-founded Inside/Out in 2011.
Inside/Out has grown not only in terms of experience, but also in numbers. Elisa Maines joined Inside/Out in 2013. Her hard work and dedication has proven her value to the firm time and time again. Her eye for detail is second to none and she’s known for going the extra mile for a client, day or night.
The Inside/Out office is located at 735 Oak Street, Suite 204, in downtown Steamboat Springs–a Colorado-based hub for outdoor companies and lifestyle. We proudly supply services for The North Face, Mystery Ranch, Sheraton Steamboat Resort Villas, Manic Training and the Mighty 5 Tour.
If you or someone you know is looking for comprehensive marketing and communications services and solutions, share the link to Inside/Out’s shiny, new website or reach out and say ‘hello’!