Interbike Expands Interbike TV, New Video Product Showcase Partners

SAN JUAN CAPISTRANO, Calif. – Sep. 10, 2009 – Interbike today announced that a more robust Interbike video services program will be available to exhibitors, retailers and cycling enthusiasts worldwide during the upcoming 2009 Interbike Expo and OutDoor Demo.

Expanding on the video coverage of the show that Interbike has provided for the last three years via the Interbike Media Center TV studio and its roaming video crews, the new distribution and production capabilities of media partners PowerReviews, Sportgenic, Cyclefilm and The FredCast will combine to create high quality promotional and reporting opportunities for exhibitors to reach their retailers and consumers.

“Over the past several years, Interbike has seen a growing demand for video content related to the tradeshow, the Demo and of exhibitors’ innovative bikes and products they have on display,” said Rich Kelly, Interbike marketing manager. “We’ve been serving that need for three years now with our live Media Center coverage and on-demand features, and are excited to be able to further reach out to the booths and events at Interbike now with this partnership. Interbike TV will expand on that high quality video content and, through our partner’s expansive distribution channels, further increase recognition and exposure for our exhibitors’ products and services.”

Direct from the show floor at Interbike Expo and OutDoor Demo, Interbike and its media partners will film, edit, produce and distribute a wide variety of “Live From the Show” product features, editorial coverage of the show and content from the show. In addition to show coverage provided by a variety of cycling news outlets using the Interbike Media Center TV studio, Interbike TV videos will be available for viewing through a variety of channels including the Interbike Web site, Sportgenic’s network of more than 100 cycling enthusiast Web sites, Buzzillions.com and VeloReviews.com.

“For years, random individuals and groups have tried to cover Interbike via online media. These grass roots efforts have been of inconsistent quality and questionable reach,” said Jeff Helfand, PowerReviews senior director of business development. “What makes our effort unique is not only our direct partnership with Interbike and the high level of professionalism and production value we will provide, but also our ability to distribute this content to tens of millions of passionate consumers, each of whom has a desire to access the Interbike show floor and has a voracious appetite for all things cycling.”

The “Live From the Show” exhibitor product showcases will be available for viewing within hours of production and live on the Web sites listed above for several months thereafter, well into the 2010 model year of featured products serving the informational needs of consumers in season.

“In addition to the high quality our team will bring to these videos, exhibitors can expect to have their companies and products featured in videos whose relevance will extend well into next season, will be viewed by a potential audience of more than 20 million cycling and sports enthusiasts, and will help their retailers sell more product and drive consumers into their stores,” said T.J. Kelly, vice president of business development at Sportgenic.

The partners involved in creating Interbike TV in 2009 include: PowerReviews (www.powerreviews.com), the leading provider of customer reviews and social merchandising solutions to the cycling industry; Sportgenic (www.sportgenic.com), a leader in connecting marketers and advertisers in a wide variety of sports-related vertical markets to its network of online content producers; Cyclefilm (www.cyclefilm.com), the leading producer of DVDs, commercials, virals and online multimedia for the fast-paced world of cycling; and The FredCast Cycling Podcast (www.thefredcast.com), the Internet’s premier cycling podcast, featuring one of the cycling industry’s most experienced and trusted hosts.

Exhibitors that are interested in being featured should contact Interbike Sales Manager Andria Klinger for details at andria.klinger@nielsen.com or 949.226.5745.

About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 8-11 at Roger Williams Park in Providence, Rhode Island.

About PowerReviews
PowerReviews (www.PowerReviews.com) provides customer reviews and social merchandising solutions to online retailers and brands. The company’s solution for collecting, organizing, structuring, and moderating relevance-based reviews helps significantly boost merchant sales, driving the highest uplift in the industry. In addition to working with more than 350 online retailers, including Staples, Toys “R” Us, REI, Smartetailing, Performance Bike, Pacific Cycle, and Trek. PowerReviews offers an on-demand review solution for small- and medium-sized businesses called PowerReviews Express (a href=”http://www.powerreviewsexpress.com/expressminisite/powerreviews_express.jsp”>www.PowerReviewsExpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (www.buzzillions.com). The company is headquartered in San Francisco with an international office in London.

About Sportgenic
Sportgenic is a sports marketing company with innovative patent-pending technology that connects brands to passionate sport enthusiasts. Sportgenic Torque is the world’s first software platform that openly, efficiently and dynamically connects buyers and sellers of sports media of any kind. Torque gives marketers the tools to build, buy and manage integrated media campaigns, while partners leverage the engine to manage inventory and maximize revenue. Sportgenic is recognized for its deep domain expertise, precision ad targeting and client service orientation. The company is headquartered in San Francisco. Visit www.sportgenic.com or call 415.983.2300 for more information.

About Cyclefilm
Cyclefilm is a new media agency and full service production company dedicated to cycling. Cyclefilm produces DVDs, documentaries, virals and commercials. From backstage coverage of the Tour de France to daily diaries of charity rides to event and recon films of sportives and gran fondos, our mission is to be a trusted resource for cyclists around the world. Its DVDs and online guides aim to entertain, inform and inspire riders become strong and confident. Cyclefilm also offers online media production services for small businesses and corporations, helping them build stronger customer relationships with emerging media tools. Cyclefilm can formulate a comprehensive online strategy, produce powerful, targeted content and help deploy it effectively across the web.

About The FredCast Cycling Podcast
The FredCast is the internet’s premier cycling podcast, offering a weekly 45-60 minute audio program aimed at avid cyclists and fans of professional bicycle racing. The show focuses on cycling news, product reviews, upcoming events, interviews with interesting cycling personalities, on-the-scene reporting and other items of interest to so-called “Freds” (high-end cyclists who tend to spend a good deal of time and money on their equipment and training). The show—now in its third year of production—is hosted and produced by David Bernstein, an avid road cyclist, mountain biker and former bicycle industry executive. The FredCast regularly tops all competition in iTunes and other podcast aggregators and typically sees downloads in excess of 60,000 – 85,000 per month.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications for Interbike, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com or

INTERBIKE EUROPEAN MEDIA CONTACT
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com