Intercollegiate Tennis Association and tasc Performance Announce Partnership
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TEMPE, Ariz. (November 1, 2016) – tasc Performance and the Intercollegiate Tennis Association are pleased to announce their exciting new partnership, whereby tasc Performance will serve as the official apparel sponsor for the ITA, with product available beginning in the Spring of 2017.
As part of the agreement, tasc Performance will develop logo apparel for all ITA officials and ITA staff, while also creating a discount program for ITA member coaches and member school programs.
Created in 2009, the New Orleans-based company was founded and is operated by a father and son, Al and Todd Andrews. The company’s BamCo® fabric finishing process combines viscose from bamboo and organic cotton to create fabrics that allow customers to achieve peak performance (moisture-wicking, UPF 50+), while also being durable and feeling great.
“We are excited to work alongside Co-Founder and CEO Al Andrews and his talented team at tasc Performance,” said ITA CEO Timothy Russell. “Since beginning my job as CEO of the ITA, I have looked to partner with companies that share a vision match with the ITA, and tasc Performance certainly embodies many of the qualities that make up the fabric of the ITA.”
tasc Performance co-founder and CEO Al Andrews added: “tasc Performance is very proud to partner with Timothy Russell, ITA CEO and all the other fine people at the Intercollegiate Tennis Association as the official apparel sponsor of the ITA. It is especially rewarding to be officially associated with an organization that operates with high professionalism and integrity.”
About the ITA
The Intercollegiate Tennis Association (ITA) is the governing body of college tennis, overseeing women’s and men’s varsity tennis at NCAA Divisions I, II and III, NAIA and Junior/Community College. The ITA administers a comprehensive awards and rankings program for men’s and women’s varsity players, coaches and teams in all divisions, providing recognition for their accomplishments on and off the court. For more information on the ITA, visit the ITA website at www.itatennis.com, like the ITA on Facebook or follow @ITA_Tennis on Twitter.
About tasc Performance
tasc Performance was brought to life in 2009 with one mission: the reinvention of performance apparel and to create the performance lifestyle. The New Orleans-based, active apparel, company was founded and is operated by the Andrews family, which has a 40-year legacy in the garment industry. Over a
two-plus year period of natural fiber research and textile engineering, the BamCo® (patent-pending) fabric finishing process was created. This process combines viscose from bamboo and organic cotton to create fabrics that hit every metric: Performance (moisture wicking, drying rate, UPF 50+), Feel (absolutely amazing), and Durability (color fastness, shape retention, easy care, anti-odor). tasc now has over ten proprietary fabrics that are built for the mission of enhancing the active experience through the innovation of original fabrics. http://www.tascperformance.com.
Contact:
Dan Johnson
Director of Communications
Intercollegiate Tennis Association
303-579-4878
Vice President
SMACK! Media
Mobile: 909-702-6835
