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NEW YORK — InterMedia Outdoors, Inc. (IMO), the industry leader and largest provider of content dedicated to sportsmen, and the parent company of The Sportsman Channel (TSC), today announced that it has acquired Barrett Productions, one of the preeminent producers of outdoors, adventure and sports television programming. This transaction brings together two leading television production and content companies, creating a dynamic and vast video-content entity comprising more than 10,000 hours of video content targeting the outdoors.
“By bringing together Barrett Productions’ talented staff and high quality programming with our high-performing television team, TSC network platform, powerful online network of sites and unparalleled print titles, we will be able to achieve even greater success in serving the needs of sportsmen and providing superior value to our marketing partners,” said IMO’s Executive Vice President of Television and Digital Media Willy Burkhardt.
“After 18 years of building up an attractive niche in the outdoors television marketplace, the opportunity to join forces with a powerful and professional company like InterMedia Outdoors is a dream come true for us. Our combined video library and production and content creation skills will be unrivaled in the outdoors arena,” said John Barrett, President of Barrett Productions.
The acquisition of Barrett adds additional momentum to IMO’s strategy of building TSC into the country’s leading network serving America’s sportsmen. This spring, IMO announced the initial elements of a new programming strategy that includes shifting all of its programming to TSC. With nearly 30 television shows in production this year, including Guns&Ammo TV, Ducks Unlimited, Petersen’s Hunting, World Billfish Series, In-Fisherman TV and Gore-Tex Adventures, the newly combined entity will be a powerhouse in delivering high-impact outdoors programming with plans to rapidly expand production with the introduction of new shows on TSC in the next 12 months.
“Barrett creates first-rate, award-winning productions, and we are thrilled to integrate their resources with IMO’s already vast and accomplished Outdoor content production platform,” said InterMedia Outdoors CEO Jeff Paro. “We will aggressively begin to tap these new resources for The Sportsman Channel, giving the network a strength no other network in the Outdoor category can claim. TSC continues to be a better network for the consumer, and we look forward to accelerating distribution expansion in the near future with the development of new and dynamic distribution partnerships.”
Since forming in 1989, Barrett Productions has established itself as an industry leader in outdoor and adventure television production. Barrett has produced award-winning productions on every continent in the world and in every state in America. For more information, visit www.barrettproductions.com
InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 17 magazines including powerful brands such as In-Fisherman, Guns & Ammo, Petersen’s Hunting, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 11 market-leading television productions, the largest library of outdoors television programming and The Sportsman Channel, the only television network 100% dedicated to hunting, shooting and fishing.
Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 50 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming 24 hours a day, 7 days a week. Acquired by InterMedia Outdoors Holdings in 2006, TSC is now a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of Outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com .