Press Releases

Introducing i.Concept from Bladez Fitness,

i.Concept is health and fitness…integrated. It’s the FIRST display console technology designed specifically for Apple devices and the ONLY seamless equipment interface that will run popular Apps and exercise programs – all at the same time.

Foothill Ranch, CA – Oct. 08, 2012 – Leading Orange County fitness equipment manufacturer BH North America Corporation announces the launch of i.Concept, for their popular consumer brand Bladez Fitness. i.Concept launches with eight dynamic pieces of interactive fitness equipment in the Bladez branded Synapse family: five ellipticals, two upright bikes, and a recumbent bike.

i.Concept is a premier display console technology that was designed specifically for the iPhone®, iPad® and iPod® touch; a seamless equipment interface that will run popular apps and exercise programs – all at the same time. Download one of the free Pafers apps from the App Store, dock your iPhone, iPad, or iPod touch and the exclusive i.Concept display acts as a fully integrated, interactive monitor. Watch a movie, read a book, check your email, or update your status. Now, you can even share your workout data with your friends online — it’s all-possible with i.Concept. The display console provides power to charge docked devices, and of course — the high-performance equipment is fully functional with or without a docked device.

“Retailers throughout the U.S. and Canada are very excited about our new technology and strong product offering. BH Fitness has long had a reputation for value, quality, and innovation in the fitness industry. i.Concept’s seamless integration with iPhone, iPad and iPod touch continues to display on our strength and commitment as a technological innovator,” said Steve Lindenau, Chief Executive Officer of BH North America.

The revolutionary iConcept SC3i, SC4i, SR3i, SX3i, SX5i, SX6i, SX7i and SX8i fitness equipment is compatible with iPhone, iPad and iPod touch. For more information and to see

which iPhone, iPad and iPod models are compatible, visit or call BH Customer Service at 866-325-2339.

With i.Concept, you can clearly see your progress, watch a movie, read the latest news, play games or communicate with your friends, all while improving your health and fitness. i.Concept; Health and Entertainment – Integrated.

For more information on i.Concept, visit or call BH Customer Service at 866-325-2339.
# # #
About BH Fitness
BH Fitness is a multi-national company within the BH Group, headquartered in Spain and has been manufacturing and distributing quality products for over 100 years. Built on a legacy of producing high end, user-focused fitness equipment for the home, light commercial and full commercial settings, BH Fitness manufactures and distributes treadmills, ellipticals, upright bicycles, recumbent bicycles, indoor training cycles, whole body vibration platforms and strength equipment. With distribution and operations in North America, Spain, Mexico, Asia, UK, Portugal and Germany, BH Fitness products can be found in more than 65 countries worldwide, making BH Fitness one of the most trusted and widely used fitness brands available today.

For more information visit The mark BH and the design mark BH Fitness® are registered trademarks and used by BH North America Corporation under license from their owners.