INVISTA Presents CORDURA(R) Collections at Denim by Premiere Vision
New Durable Denim and Canvas Fabrics Now Available from Artistic Milliners, Mt. Vernon, Nishat, Penfabric, and Dezhou YuanJi
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Gloucester, UK. â€“ May 22, 2012 â€“ INVISTA, owner of the CORDURAÂ® brand, will present an Autumn 2013 and Winter 2014 global fabric collection at the 2012 Denim by Premiere Vision show, which takes place May 23-24 in Paris. The collection highlights new CORDURAÂ® Denim and CORDURAÂ® NYCO (nylon/cotton) fabrics from authorized CORDURAÂ® fabric mills around the globe. Visit INVISTA stand H75 and Artistic Milliners stand H85 to learn more.
The brand’s new offerings include super durable denim and canvas fabrics availabile with and without stretch components in weights ranging from 225 -390 gsm (8.00 ounce to 13.75 ounce per square yard), as well as a wide variety of stylish coatings, fashion forward finishes, and a durable organic cotton based canvas offering. Based on an intimate blend of cotton and INVISTA’s T420 Nylon 6,6 staple fiber, CORDURAÂ® Denim and CORDURAÂ® NYCO fabrics are specifically designed to deliver a comfortable, highly durable fabric solution with exceptional abrasion resistance and wear life. Target end-uses include Ready-to-Wear, Active/Outdoor, Workwear, and Surf/Skate markets.
â€œAnyone who is looking for durable denim and canvas fabrics should be particularly interested in the exciting array of fabrics being offered by Artistic Milliners, as well as the latest mills to join our durable denim and duck fabric family: Mount Vernon, Nishat, Penfabric, and Dezhou YuanJi at the upcoming Denim by Premier Vision show,â€ said Cindy McNaull, global CORDURAÂ® brand and marketing director. â€œThese fabrics offer our brand’s renowned long-lasting durability while providing a versatile range of styling options.â€
The Autumn 2013 and Winter 2014 global CORDURAÂ® Denim and CORDURAÂ® NYCO fabric collection includes:
â€¢ Artistic Milliners: 255 â€“ 390 gsm (9-13.75 ounce per square yard) CORDURAÂ® Denim fabrics, with and without LYCRAÂ® fiber and LYCRAÂ® T400Â® fiber for added comfort and stretch and wide variety of specialty colors and finishes (Rivera, Sirrocco, Straight Edge and Pre-Shrunk & Skewed).
â€¢ Mount Vernon: 280 â€“ 340 gsm (10â€“12 ounce per square yard) CORDURAÂ® Denim fabrics (88/12 cotton/INVISTA T420 nylon 6,6)
â€¢ Nishat: 225 â€“ 280 gsm (8â€“10 ounce per square yard) CORDURAÂ® NYCO (75/25 cotton/INVISTA T420 nylon 6,6 fiber) fabrics in twill, canvas, rip stop constructions; colors include tan, brown, black, and navy; 240 gsm (8.5 ounce per square yard) CORDURAÂ® NYCO fabric featuring Organic Cotton; Stretch CORDURAÂ® NYCO fabric with 2×2 Oxford Canvas construction featuring LYCRAÂ® fiber for enhanced comfort; Finishes include Peach and Lafer Peach.
â€¢ Penfabric: Newest mill to join the authorized CORDURAÂ® NYCO fabric network; CORDURAÂ® NYCO (75/25 cotton/INVISTA T420 nylon 6,6 fiber) fabric offerings include 325 gsm in 2/2 serge, 3/1 drill and 2/1 canvas and 380 gsm in 3/1 drill & 2/1 canvas weaves.
â€¢ Dezhou YuanJi: Newest mill to join the authorized CORDURAÂ® Denim fabric network; offering 355 and 420 gsm (12.5 and 14.75 ounce per square yard) CORDURAÂ® Denim fabrics in 3×1 weave denim constructions.
Representing two of the key design themes for this year’s show: Ecology and Emerging Technologies, CORDURAÂ® Denim and CORDURAÂ® NYCO fabrics offer the authentic look, comfort and feel of traditional 100 percent cotton denim and canvas fabrics with built-in, long-lasting durability and added value. â€œExtending the life and performance of denim and other CORDURAÂ® fabric offerings is our goal and supports our brand’s tagline of â€˜Sustainability Begins With Products That Lastâ„¢,â€ said McNaull.
The Denim by Premiere Vision show in Paris will be held at the Halle Freyssinet, a former railway engine repair shop in the heart of Paris and in a neighborhood known for hosting a number of architectural projects and fashion shows. Customers are invited to meet the CORDURAÂ® brand team, as well as see the latest innovations in CORDURAÂ® Denim fabric at INVISTA stand H75, or at the Artistic Milliners stand H85.
For more information on CORDURAÂ® Denim and CORDURAÂ® NYCO fabrics and sourcing, please visit www.CORDURA.com.
About CORDURAÂ® brand
INVISTA’s CORDURAÂ® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabricsâ„¢. Known for its resistance to abrasions, tears and scuffs, CORDURAÂ® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURAÂ® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURAÂ® brand, the word â€œCORDURAÂ®â€ must be spelled out in all caps, used with an Â®, and followed by the word â€œbrandâ€ or â€œfabric.â€
To learn more about INVISTA’s CORDURAÂ® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PUREÂ®, ANTRONÂ®, AVORAÂ®, C12â„¢, COMFORELÂ®, COOLMAXÂ®, CORDURAÂ®, CORFREEÂ®, DACRONÂ®, DBEÂ®, DYTEKÂ®, FRESHFXÂ®, LYCRAÂ®, PERFORMAâ„¢, POLARGUARDÂ®, POLYSHIELDÂ®, POLYCLEARÂ®, SOLARMAXÂ®, STAINMASTERÂ®, SUPPLEXÂ®, SUPRIVATM, TACTELÂ®, TACTESSEÂ®, TERATEÂ®, TERATHANEÂ® and THERMOLITEÂ®. For more information, visit www.INVISTA.com.
CORDURAÂ®, LYCRAÂ® and T400Â® are trademarks of INVISTA.