IO Bio, the quick-growing design and technology driven wool-clothing company, has made some staff additions and promotions over the past several months.
After having worn every hat at IO BIO over the past two plus years, the most recent being the General Manager, Greg McRoberts has been named President of Global Sales and Operations. Greg’s task is simple: grow the business responsibly, sustainably and continue the fun-hog lifestyle that keeps the brand culture alive and well.
Adding to the growing IO BIO family in Boise, Idaho is Heidi Williamson. Heidi has been hired to take on the enormous task of heading up the Dealer Services department, as well as managing the Pro Purchase Program. Heidi has a rich history in the outdoor and action-sports industry and has proven herself as a rock-star over and over again.
Kareen Falls is yet another addition to the IO BIO team, and is managing the financial team of the business globally. Kareen has been growing her own financial business over the past ten years and IO BIO is lucky to have her on-board.
â€œFinding the right people is the key to running a successful business. Heidi and Kareen have that passionate rock-star status every business strives to find,â€ commented newly crowned President, Greg McRoberts.
About I/O Bio Merino
I/O Bio is a design and technology driven clothing brand that is redefining the way the market views wool. Their wool and elevated aesthetic have created a whole new level of function and utility in performance and urban apparel. I/O Bio has the unique ability to enhance lives and become an extension of people’s lifestyles and personal tastes rather than simply a piece of clothing. Their collections are built on the core of modern mountain culture fused with urban art, music, modern design and fashion to create classic and timeless pieces. They provide a brand with substance and relevance…bringing together a community and a lifestyle. I/O Bio is about friends, family, inspiration, the modern adventure, stories, memories and integrity.