After a breakout sales year, I/O Bio’s lifestyle-enhancing style has given specialty outdoor and alpine ski/board dealers a spark to their merino clothing category. Key additions to I/O Bio’s sales teams from coast to coast has resulted in a doubling of the brand’s dealer base in the United States.
Representing the Far West (CA, NV, AZ) is MJM Associates with Mitch Murphy, Kevin Hirsh, Jeremy McGhee and Team. The Northwest (WA, OR, ID, MT, AK) is Ron Mosher, and Southeast (VA, WV, NC, SC, GA, AL, TN, FL) is Outdoor Marketing Alliance, including Dante Taylor, Paul Marsh, Mike Miller, Morris Swarts, and Lisa Steinmetz.
I/O Bio Merino is also growing its operations team to keep up with the expanding sales force. The new Operations Manager, Tab Carmen, was promoted from within to hire and manage the growing dealer services and operations team. Tab has the incredible ability to manage a global supply chain, inventory on five continents, constant reports to the management team, and can still stuff the competition in Nerf-hoops.
About I/O Bio Merino
I/O Bio Merino combines a street-inspired style with unmatched merino technology, which showcases parent company Michell Pty Ltd’s innovative merino manufacturing and yarn technology. This advanced production expertise and patented technologies result in the softest merino garments available.
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