I/O Bio Merino Announces Bold New In-Store Merchandising Program
I/O Bio Merino, the street-inspired and mountain-functional merino clothing company, presents its dealers with a heavyweight in-store merchandising program.
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I/O Bio Merino, the street-inspired and mountain-functional merino clothing company, presents its dealers with a heavyweight in-store merchandising program. Like a prize fighter quickly earning its nickname, â€œThe Mailboxâ€ headlines I/O Bio Merino’s in-store merchandising program.
â€œThe Mailbox is big, strong and built to last. It feels good to put long term quality not only into our clothing, but into our entire dealer support program,â€ states I/O Bio Merino’s Director of Sales and Marketing, Tim Kelley. â€œThe Mailbox will deliver.â€ I/O Bio Merino’s in-store merchandising rack combines the street inspired attitude of the brand with a creative approach to showcase the brands signature pieces while organizing I/O Bio’s eye-catching red boxed Contact and Universal Collection.
â€œWith the softest merino on earth and our unique brand style, a floor display like this grabs the consumer’s attention and puts the product in their hands,â€ explains Greg McRoberts, General Manager of I/O Bio Merino. Asked about the visibly solid construction of the Mailbox, McRoberts responds, â€œIt’s overbuilt, for sure. But our dealers want long-term quality and a cool look on their sales floor. The Mailbox is that and more.â€
Made of recycled steel and eco-wood, the Mailbox is designed to meld functional display needs of the product line with retro-fashion, the display is earning a commanding position on shop floors. The double-sided Mailbox features easily updated seasonal graphics â€“ shipping with the Fall/Winter 2009 I/O Bio Collection with blower Wasatch powder skiing and fall climbing imagery.
About I/O Bio Merino
The only merino wool brand with a true â€œSheep-to-Shelfâ€ solution. I/O Bio Merino combines unmatched merino technology with functional and progressive design. Street-inspired and mountain-friendly, I/O Bio Merino clothing is incredibly versatile. â€œInside-Outside. You decide.â€ I/O brings together the worlds softest and finest merino fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com