I/O Bio Merino gives to Haitian relief programs at Winter OR

Boise, ID (January 14, 2010), I/O Bio Merino is raising money for Haitians in need at the Outdoor Retailer Winter show. I/O Bio will be selling its unique street-style merino clothing at its booth at the end of each day at discounts you won’t want to miss! All money raised will go to aid the 3 million people affected by the devastating earthquake in Haiti.

Go to booth 6037 to pick up some I/O Bio Merino and jam out with Christof Brownell from Taos, NM at the end of each day (5:00 – 6:00pm). Come listen to the music and join in the cause.

The Outdoor Industry is known for their generosity in times of need. We hope you will all join in helping Haitians!

All donations will benefit the World Food Program and Doctors Without Borders.

World Food Program:
The food assistance agency’s main focus is to fight hunger worldwide. The organization is working to bring food to Haiti. Go to wfp.org to learn more.

Doctors Without Borders:
The humanitarian organization delivers medical care to people caught in crisis. Donations to its Haiti relief efforts will go toward repairing the obstetrics and trauma hospitals in Haiti that were damaged in the earthquake. They also will go to transporting an additional 70 doctors and medical supplies to the island in an effort to set up makeshift emergency medical response centers. Go to doctorswithoutborders.org or call 1-888-392-0392 to learn more.

About I/O Bio Merino
I/O Bio Merino combines a street-inspired style with unmatched merino technology, which showcases parent company Michell Pty Ltd’s innovative merino manufacturing and yarn technology. This advanced production expertise and patented technologies result in the softest merino garments available.

Media Contact:
Eric Henderson
erichende@me.com
307.200.6001

I/O Bio Merino Contact:
Tim Kelley
tim@io-bio.com
208-639-1326