I/O Bio Merino partners with Red Mountain Resort
I/O Bio Merino partners with Red Mountain Resort (British Columbia) on the new “Ride Wool Ride Free” Program, to provide free skiing for I/O Bio Merino customers.
Get access to everything we publish when you sign up for Outside+.
Boise, ID USA, Sept. 29, 2009 â€” I/O Bio Merino partners with Red Mountain Resort (British Columbia) on the new â€œRide Wool Ride Freeâ€ Program, to provide free skiing for I/O Bio Merino customers. The program gives customers at I/O Bio Merino dealers across BC, Alberta, Saskatchewan, and Manitoba a free one-day lift ticket at Red Mountain for the 2009-10 season for every piece of I/O they buy.
â€œRed Mountain has a rich history and as a result is well known across Canada. It’s one of the stops on the Powder Highway, well known for its deep Kootenay snowfalls,â€ comments Rob McCurdy, Director of Sales at ROI Recreation (I/O Bio Merino’s Canadian distributor). â€œThe program provides incredible value for Canadian and US consumers and has helped local dealers get off to a fast start this season with the I/O Bio Merino brand.â€
The Red Mountain ski patrol and On-Mountain staff have been wearing the new I/O Bio Merino designs and putting the merino styles to the test both in town and on the mountain â€“ truly testing the brand’s â€œInside-Outside/You Decideâ€ tag line.
I/O Bio Merino, the street-inspired and mountain-functional merino clothing company and Red Mountain, the heritage resort of the Pacific Northwest, known for its spiritual powder experience and legendary steeps are a perfect match, having teamed up last season on The Mountain Project, an initiative dedicated to innovation and sustainability in the mountain environment.
About I/O Bio Merino
I/O Bio Merino combines unmatched merino technology with functional and progressive design. Street-inspired and mountain-functional, I/O Bio Merino is incredibly versatile. â€œInside-Outside. You decide.â€ I/O brings together the softest and finest merino fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com.