I/O Bio Merino, the street inspired merino clothing brand, has retained brand communication firm Denny, ink. to manage its public relations. Denny, ink. will support I/O Bio’s media communications, product placement, and relationship marketing.
â€œThe outdoor retail marketplace wanted an alternative to the same old thing and I/O Bio delivered with its unique street inspired style.â€ said Tim Kelley, Director of Sales and Marketing at I/O Bio Merino. â€œDenny, ink. is far from the same old thing and can effectively broadcast our message in our style.â€
I/O Bio Merino and Denny, ink. will debut the Fall/Winter 2010 I/O Bio Collection at booth #6037 at the Outdoor Retail Winter Market in Salt Lake City, UT on January 21, 2010.
About I/O Bio Merino
I/O Bio Merino combines a street inspired style with unmatched merino technology, which showcases parent company Michell Pty Ltd’s innovative merino manufacturing and yarn technology. This advanced production expertise and patented technologies result in the softest merino garments available.
About Denny, ink.
Based in Jackson Hole, Wyoming – Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication programs for companies in the outdoor, snowsports and action sports industries. Founded in 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation.