I/O Bio Merino signs Tim Kelley as Director of Sales and Marketing

I/O Bio Merino, the Action Sports inspired merino clothing company, has signed Tim Kelley as Director of Sales and Marketing. Kelley will step into the new position on July 01, 2009.
Kelley, known for his successful growth of the Dynafit brand, comes on board to lead all facets of I/O Bio Merino’s sales and marketing programs. This happens at a time when the upstart merino clothing brand is poised for it’s biggest growth spurt with delivery of the Fall/Winter 2009 line shipping to dealers worldwide.
“I/O Bio Merino has superior products and its people are passionate and committed to the core. The brand is catching on like wildfire, and I love the challenge of being ‘the spark’ and aligning the opportunities and people for success,” said Kelley
The I/O Bio Merino headquarters in Boise, ID will soon be abuzz with Kelley collaborating with the merino veteran and General Manager, Greg McRoberts, to launch the Spring 2010 product line and continue the global brand message for what many consider to be the softest and finest merino clothing available.
“Tim’s passion for what he’s selling is contagious. If he believes in the product, you can’t help but get caught up in his enthusiasm,” stated McRoberts. “His experience developing a strong sales and distribution strategy is right in line with I/O Bio Merino’s needs. We’re excited to have Tim as part of our continually growing team.”

About I/O Bio Merino
The only merino wool brand with a true “Sheep-to-Shelf” solution, I/O Bio Merino combines intelligent natural fabrics with functional, progressive design. In cooperation with the Michell Pty’s 150 years of Merino wool expertise in South Australia, I/O brings together the worlds softest and finest merino wool fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com
Media or Dealer Inquiries – 208-629-2239, or sales@io-bio.com