I/O Bio Merino spreading its style across the globe

Boise, ID (March 4, 2010),

I/O Bio Merino has added five new distribution partners for a total of twelve, representing 20 countries across the globe. This strengthened international representation will bolster I/O Bio Merino’s capacity to support the global market’s appreciation of the brand’s high quality merino fabrics and unique style.

“We came out of the Outdoor Retailer show with huge momentum and tons of new retailers flowing in to the booth all four days,” said Greg McRoberts, I/O Bio Merino General Manager. “This same energy carried over into ISPO with the global market reacting exactly like North America…It was definitely a controlled-craziness.”

I/O Bio Merino Distributor Additions include: IFYI- Japan; Magma Equipment-South America; CHL Distribution- New Zealand; Snowsports- Australia; Hilken International- Austria, Germany, Switzerland, Benelux.

Feeling good and looking good too, I/O Bio Merino is available on five continents and being used heavily on expeditions to the other two.

About I/O Bio Merino
I/O Bio Merino combines a street-inspired style with unmatched merino technology, which showcases parent company Michell Pty Ltd’s innovative merino manufacturing and yarn technology. This advanced production expertise and patented technologies result in the softest merino garments available.